Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Building Brand Awareness
Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]
5 Tips for Painless Tax Prep
When you’re gathering all your tax documentation for your CPA or other preparer, don’t forget these five essentials: Start with the money. Prepare all your core financial documents, including balance sheet, income statement, cash flow statement, and an assets and liabilities statement. Meticulously document car expenses. This includes mileage, tolls, parking, gas and other expenses… [Read More…]
‘Tis the Season… Are You Ready?
The end of the year is approaching rapidly, and with it, the need to wrap up your business. Here’s a quick checklist so you don’t forget a thing! Get your books in order Prepare for tax filing by finding and organizing all business expense receipts and income statements. This will be a fairly easy task… [Read More…]
Dealing With Difficult People
Let’s say you’ve got a big project you’re working on and you have to work with several different people, some of whom aren’t the easiest to deal with. Maybe one person takes changes as personal criticism, another person is always – and I mean ALWAYS – right. And another person is just phoning it in… [Read More…]
Business Housekeeping Season
As the dog days of summer draw to a close, those extra few hours of sunshine provide you with a great opportunity to get your business in order for the end of the year. Don’t let the end of the year sneak up on you! Instead of panicking and stressing to get everything done on… [Read More…]
Why You Need a Project Manager
A common misconception of project managers is that all they do is run around making sure everyone else does their job. But the truth is that they do vital work that is far more complex than playing traffic cop. It’s work that has a very specialized function that not everyone is good at. What a… [Read More…]
Avoid Email Quicksand
When you open your email, do you feel like you’re getting sucked down into a time-wasting pit you can barely escape? If so, check out my simple tips on staying out of the quicksand. When you streamline how you use it, you will definitely save time so you can focus on what really matters –… [Read More…]
Top 10 Reasons To Hire A Virtual Assistant
There are many reasons why you and your business can benefit from hiring a virtual assistant. Here are the top ten: Focus on work you actually enjoy Spend less time scheduling Stop having to do repetitive or tedious tasks Low cost versus hiring a full time staff member You feel overwhelmed with too much work… [Read More…]