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How to Create Killer Newsletters

August 26, 2016 by sophiezo Leave a Comment

Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]

Filed Under: business management, business planning, business strategy, Content, Delegating, Internet Marketing, Marketing, Newsletter, OBM, Online Business Managment, Organization, Organizing, Outsourcing, production, Project Management, Promotion, Team Management, Time Management, Virtual Services

Your Quick Guide to Automated Email

August 19, 2016 by sophiezo Leave a Comment

If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business strategy, Communication, Content, Email, OBM, Online Business Managment, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services, Websites

Building Brand Awareness

August 12, 2016 by sophiezo Leave a Comment

Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business planning, business strategy, Delegating, Marketing, OBM, Online Business Managment, Organization, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services

5 Tips for Painless Tax Prep

April 8, 2016 by sophiezo Leave a Comment

When you’re gathering all your tax documentation for your CPA or other preparer, don’t forget these five essentials: Start with the money. Prepare all your core financial documents, including balance sheet, income statement, cash flow statement, and an assets and liabilities statement. Meticulously document car expenses. This includes mileage, tolls, parking, gas and other expenses… [Read More…]

Filed Under: OBM, Online Business Managment, Organizing, Outsourcing, Project Management, taxes

‘Tis the Season… Are You Ready?

December 4, 2015 by sophiezo Leave a Comment

The end of the year is approaching rapidly, and with it, the need to wrap up your business. Here’s a quick checklist so you don’t forget a thing! Get your books in order Prepare for tax filing by finding and organizing all business expense receipts and income statements. This will be a fairly easy task… [Read More…]

Filed Under: Delegating, Holiday, Online Business Managment, Organization, Organizing, Outsourcing, Time Management, Video Services, Virtual Assistant, Virtual Services

Dealing With Difficult People

October 9, 2015 by sophiezo Leave a Comment

Let’s say you’ve got a big project you’re working on and you have to work with several different people, some of whom aren’t the easiest to deal with. Maybe one person takes changes as personal criticism, another person is always – and I mean ALWAYS – right. And another person is just phoning it in… [Read More…]

Filed Under: Delegating, Online Business Managment, Organizing, Outsourcing, Project Management, Time Management, Virtual Assistant, Virtual Services, Work At Home

Business Housekeeping Season

September 4, 2015 by sophiezo Leave a Comment

As the dog days of summer draw to a close, those extra few hours of sunshine provide you with a great opportunity to get your business in order for the end of the year. Don’t let the end of the year sneak up on you! Instead of panicking and stressing to get everything done on… [Read More…]

Filed Under: Bookkeeping, Delegating, Online Business Managment, Organizing, Outsourcing, Time Management, Virtual Assistant, Virtual Services

Why You Need a Project Manager

August 14, 2015 by sophiezo Leave a Comment

A common misconception of project managers is that all they do is run around making sure everyone else does their job. But the truth is that they do vital work that is far more complex than playing traffic cop. It’s work that has a very specialized function that not everyone is good at. What a… [Read More…]

Filed Under: Delegating, Online Business Managment, Organizing, Outsourcing, production, Time Management, Virtual Assistant

Avoid Email Quicksand

July 24, 2015 by sophiezo Leave a Comment

When you open your email, do you feel like you’re getting sucked down into a time-wasting pit you can barely escape? If so, check out my simple tips on staying out of the quicksand. When you streamline how you use it, you will definitely save time so you can focus on what really matters –… [Read More…]

Filed Under: Delegating, Email, Online Business Managment, Organization, Organizing, Outsourcing, Time Management, Virtual Assistant, Virtual Services

Top 10 Reasons To Hire A Virtual Assistant

July 17, 2015 by sophiezo Leave a Comment

There are many reasons why you and your business can benefit from hiring a virtual assistant. Here are the top ten: Focus on work you actually enjoy Spend less time scheduling Stop having to do repetitive or tedious tasks Low cost versus hiring a full time staff member You feel overwhelmed with too much work… [Read More…]

Filed Under: Delegating, Money Savers, Online Business Managment, Organizing, Outsourcing, Time Management, Virtual Assistant, Virtual Services

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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