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SophieZo Virtually There For You

Using Insights to Get the Most from Your Facebook Page

September 2, 2016 by sophiezo Leave a Comment

Facebook Insights can represent a very powerful tool for people with an interest in tracking user interaction throughout their social media fan page on Facebook. Any admin on your page can visit Facebook insights, and this tool can allow you to track the number of active users associated with your brand, so that you might… [Read More…]

Filed Under: business strategy, Content, Delegating, Facebook, Internet Marketing, Marketing, OBM, Online Business Managment, Organization, Outsourcing, production, Project Management, Social Media, Social Media Management, Team Management, Time Management, Virtual Services

How to Create Killer Newsletters

August 26, 2016 by sophiezo Leave a Comment

Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]

Filed Under: business management, business planning, business strategy, Content, Delegating, Internet Marketing, Marketing, Newsletter, OBM, Online Business Managment, Organization, Organizing, Outsourcing, production, Project Management, Promotion, Team Management, Time Management, Virtual Services

Your Quick Guide to Automated Email

August 19, 2016 by sophiezo Leave a Comment

If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business strategy, Communication, Content, Email, OBM, Online Business Managment, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services, Websites

Building Brand Awareness

August 12, 2016 by sophiezo Leave a Comment

Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business planning, business strategy, Delegating, Marketing, OBM, Online Business Managment, Organization, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services

Wanted: Professional Help!

August 5, 2016 by sophiezo Leave a Comment

If you’ve ever had the kind of day that can only be fixed by a combination of the Geek Squad, a crackerjack ghostwriter, a PR expert, and a psychotherapist, you know what it means to need an online business manager. Why an OBM? An online business manager is a professional partner who can take on… [Read More…]

Filed Under: business management, Delegating, Online Business Managment, Organization, Outsourcing, production, Project Management, Team Management, Time Management, Virtual Services

Connect with Your Clients

July 29, 2016 by sophiezo Leave a Comment

Everybody loves to give their opinion. Everybody loves a good listener. And if you want to build relationships with your clients, it’s vital to take some time to ask! Give your clients the happy glow that comes from feeling heard. One powerful way to do this is to send a survey. Requesting input on several… [Read More…]

Filed Under: business management, business planning, business strategy, Content, Customer Service, Delegating, Marketing, Online Business Managment, Organization, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services

Bingeing for Catch-up

July 22, 2016 by sophiezo Leave a Comment

We’ve all been there. A mega-popular show that everyone is talking about and you’re left out in the cold because you’re not following along. Maybe it’s Downtown Abbey. Maybe it’s OITNB. Maybe it’s GoT. Whatever it is, most people feel like they can just carve out a weekend and catch up by binge-watching dozens of… [Read More…]

Filed Under: business management, business planning, business strategy, Delegating, Internet Marketing, Marketing, OBM, Online Business Managment, Organization, Outsourcing, production, Project Management, Team Management, Time Management, Virtual Services

Marketing Strategy: Let an OBM Lead the Way

July 15, 2016 by sophiezo Leave a Comment

When you have an online business manager on your team, one of her primary responsibilities might be to partner with you to create your overall marketing strategy. That includes everything from brainstorming to campaign planning to hiring contractors to execute creative design and copywriting, setting up response tracking metrics, and so on. An OBM can… [Read More…]

Filed Under: business management, business strategy, Delegating, Internet Marketing, Marketing, Money Savers, OBM, Online Business Managment, Organization, Outsourcing, production, Project Management, Team Management, Time Management, Virtual Services

Time to Celebrate!

July 8, 2016 by sophiezo Leave a Comment

I hope you all had a happy and safe 4th of July! In light of the annual festivities, this week’s blog post is about CELEBRATIONS! As an entrepreneur, you’re used to work, work, and more work. But an essential part of your business’ growth and success is taking the time to celebrate your achievements both… [Read More…]

Filed Under: business management, business planning, business strategy, Delegating, Holiday, Inspiration, Motivation, OBM, Online Business Managment, Organization, Outsourcing, Personal, production, Project Management, Self-care, Team Management, Time Management, Virtual Services

Social Media Tips for Entrepreneurs

July 1, 2016 by sophiezo 2 Comments

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including… [Read More…]

Filed Under: advertising, business management, business strategy, Communication, Delegating, Facebook, google+, Internet Marketing, Marketing, OBM, Online Business Managment, Organization, Outsourcing, Pinterest, production, Project Management, Promotion, Social Media, Team Management, Time Management, Twitter

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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