Top Tips for Email Marketing


I’ve compiled a list of the most useful, useable tips for your marketing emails. To get emails done right, there are a lot of bases to cover. You can use this as a checklist to help ensure you are doing the most to maximize the impact of your efforts. Keep it short and sweet. People… [Read More…]

Show me the money!

What do you do when clients pay late or don’t pay at all? How do you manage when your cash flow suffers and your income is stunted? Hounding clients for payment can be uncomfortable, embarrassing, and no fun. However, it’s absolutely critical, especially in the first years of your business, to relentlessly track down delinquent… [Read More…]

Why You Need a Project Manager


A common misconception of project managers is that all they do is run around making sure everyone else does their job. But the truth is that they do vital work that is far more complex than playing traffic cop. It’s work that has a very specialized function that not everyone is good at. What a… [Read More…]

Stick To It – You Can Do It!


In the dog days of summer, it can be very hard to stay focused on your work when there are so many fun things you could be doing (beach, anyone?). But your business can’t run itself. Please enjoy my top three tips for keeping yourself in work mode during business hours so you can make… [Read More…]

What’s an Editorial Calendar?

Monthly Planner

When you are planning your marketing and communications to your clients, keeping your thumb on all the pieces can get difficult. And I’m sure we all know the panic of realizing you still have to write your newsletter the night before it’s supposed to go out! But there’s a simple and easy way to keep… [Read More…]

Avoid Email Quicksand

Clock In Sand

When you open your email, do you feel like you’re getting sucked down into a time-wasting pit you can barely escape? If so, check out my simple tips on staying out of the quicksand. When you streamline how you use it, you will definitely save time so you can focus on what really matters –… [Read More…]

Top 10 Reasons To Hire A Virtual Assistant

There are many reasons why you and your business can benefit from hiring a virtual assistant. Here are the top ten: Focus on work you actually enjoy Spend less time scheduling Stop having to do repetitive or tedious tasks Low cost versus hiring a full time staff member You feel overwhelmed with too much work… [Read More…]

Let Your VA Save Your Bacon!

Bring home the bacon concept piggy bank overlaid with Japanese flag against wooden background

Isn’t it a great feeling when the blog posts, newsletters, emails, and social media posts you send out into the world generate lots of response from your community? It sure is – because you know you are connecting in a meaningful way with the people who are the heart of your business. But what happens… [Read More…]

Happy 4th of July!


To all my American clients, friends, and family: Happy Independence Day! To all others: Happy weekend! Before you kick back and relax this weekend, make sure your business is ready. It’s important to get the essentials covered while you’re out of the office. Set your email and website auto-responders, record an out-of-office voicemail greeting, and… [Read More…]

Get Your Creative Juices Flowing!

Writer’s Block

Trying to think of an enticing way to hook people into your newsletter? Having a tough time coming up with dynamic email marketing copy? Frustrated by feelings that your writing is a bit… well… boring? Never fear, it’s not hard to write crisp, clear copy that moves your clients to respond! I have some secrets… [Read More…]