Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies. Let’s look at some of the top reasons to add video to your marketing strategy: The average consumer watches… [Read More…]
Reuse, Recycle, Repurpose
Content is king, but creating it takes LOTS of time! Rather than reinventing the wheel day after day, let’s look at new ways to reuse your existing content. Not only will it save you time and money, it will give you the chance to try new avenues with content that’s already proven to be a… [Read More…]
Improving Your Web Traffic
Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors! Let’s start by sprucing up your website! Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your website makes? If it’s not giving the welcome… [Read More…]
Last-Minute Tips to Get Your
Business Ready to Take On 2021!
We’re counting down the last moments of 2020- are you ready to hit the ground running in 2021? The clock may be running out on this year, but you’ve still got time to get everything in place to start the new year off right. Let’s talk last-minute prep! Here are 3 things you need to… [Read More…]
Resolutions that Work!
We’ve almost made it through the craziness of 2020, and we’re eagerly looking forward to 2021! It’s time to talk about making resolutions for your business that you can actually keep! You might have given up on resolutions in the past, but with SophieZo’s fail-proof goal-setting plan, you’ll be ready to stick with your resolutions… [Read More…]
Trends to Watch in 2021
2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]
10 Tired Marketing Trends
We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it! This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers… [Read More…]
Making Your Marketing Merry
The holidays are here- is your marketing strategy ready?? The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue. Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing… [Read More…]
The Power of Positive Marketing
Marketing is all about creating a positive connection with your customers. There are several marketing strategies that help you encourage and inspire your audience. When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:… [Read More…]
Join the Club!
What’s the fastest growing trend in social media marketing? Private groups! Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note. The ability to expand your brand organically on Facebook has declined significantly, and many brands have taken a hit when it comes to online engagement…. [Read More…]