Social listening- what is it, and why does it matter? You’re probably already doing some sort of social monitoring- meaning that you’re monitoring your social media channels for direct mentions of your brand, customer feedback, or discussions pertaining to your brand. But social media listening is different from social media monitoring. You’re still collecting all… [Read More…]
Using Hashtags on Facebook
Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]
8 Ways to Get Great Referrals
Referrals are the best way to build your client base. After all, potential clients are far more likely to choose your business when it’s been recommended by someone they know and trust. Plus, you’ll have secured a reputation as someone who provides excellent service before you even have your initial meeting with a prospective customer!… [Read More…]
Video vs Podcast
You’re always looking for new ways to create fresh content for your audience, and podcasts and videos are two great options. But which one is best for your business? They both have lots of points in their favor, so let’s look at the pros of each to get an idea of which one might better… [Read More…]
Relationship Marketing 101
What’s the purpose of marketing? If you answered “sales”, you’re partially correct. Businesses obviously use marketing to make sales, but that’s only part of the overall marketing picture. Relationship marketing is a vital part of a successful marketing strategy. In fact, it’s probably the MOST important element of your marketing plan. Relationship marketing focuses on… [Read More…]
Team Building-Part 2
Welcome back to our team building series! Last week we looked at the benefits of having a full admin team, and today we’re going to discuss how you can make your business bigger and better with a marketing team. Your admin team handles the day-to-day of your business, but your marketing team has their eyes… [Read More…]
Team Building- Part 1
Every business needs an outstanding team to continue growing and meeting the standard of excellence they have set, but the configuration of the team can vary widely. If your business is growing quickly, or if expansion is one of your main goals, you’ll likely need a larger team with a heavy focus on marketing. If… [Read More…]
Top Platforms for
Membership and Online Courses
Established business owners are looking for new opportunities to share their expertise and online courses and webinars have become more popular than ever. Offering an online course is an excellent way to share your years of experience while also boosting your revenue. There are many membership and online course platforms that make it incredibly simple… [Read More…]
5 Tips for Summer Self-Care
Remember when you couldn’t wait for summer? Two months of glorious freedom awaited you as soon as school ended, and you didn’t have to do anything but have fun with your friends. Don’t you miss the good old days? It’s hard to recapture than fun summer feeling as adults. Work doesn’t stop- especially if you’re… [Read More…]
Share Your Skills
You are great at what you do. The years spent honing your skills have made you a leader in your industry. You’ve put your skills to work and built a thriving business- now what? There are countless ways to share the wealth of knowledge you’ve amassed and let others benefit from your experience (and make… [Read More…]