It’s time to go beyond Facebook, Instagram, and Twitter! There are so many up-and-coming social media apps that should be on EVERY marketing expert’s radar that we can’t even fit them all into one post! Today, we’ll focus on 5 of the !0 social media apps you NEED to know! You’ve heard of most of… [Read More…]
10 Social Media Apps
Finding the Right
Face for Your Business
Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year. So, what does that mean for your business? While you probably don’t have the budget to pair with a mega-influencer (think Kardashians), partnering with a micro influencer or nano influencer is well within your… [Read More…]
Microcontent that
Makes a Major Impact!
Microcontent is an important part of your overall content strategy that often gets overlooked! Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information that your audience can process in under 30 seconds. You create plenty of headlines, videos, summaries,… [Read More…]
You’ve Got Personality!
Let’s talk about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design. If you haven’t spent a lot of time thinking… [Read More…]
Which Platforms are Right for You?
As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience make-up, the features and functions they offer,… [Read More…]
Lights, Camera, Video Strategy!
Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies. Let’s look at some of the top reasons to add video to your marketing strategy: The average consumer watches… [Read More…]
Reuse, Recycle, Repurpose
Content is king, but creating it takes LOTS of time! Rather than reinventing the wheel day after day, let’s look at new ways to reuse your existing content. Not only will it save you time and money, it will give you the chance to try new avenues with content that’s already proven to be a… [Read More…]
Improving Your Web Traffic
Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors! Let’s start by sprucing up your website! Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your website makes? If it’s not giving the welcome… [Read More…]
Last-Minute Tips to Get Your
Business Ready to Take On 2021!
We’re counting down the last moments of 2020- are you ready to hit the ground running in 2021? The clock may be running out on this year, but you’ve still got time to get everything in place to start the new year off right. Let’s talk last-minute prep! Here are 3 things you need to… [Read More…]
Resolutions that Work!
We’ve almost made it through the craziness of 2020, and we’re eagerly looking forward to 2021! It’s time to talk about making resolutions for your business that you can actually keep! You might have given up on resolutions in the past, but with SophieZo’s fail-proof goal-setting plan, you’ll be ready to stick with your resolutions… [Read More…]