SophieZo knows you’re an entrepreneur on the move, so we’ve made it easier than ever to get our awesome business-building tips and advice on the go! Tune in to Building Your Empire with SophieZo anytime, anywhere! This weekly podcast is packed with ideas, tips, and proven strategies to grow your business, reclaim your time, and… [Read More…]
Sharing Your Genius
(including my very own podcast!)
Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]
Top Social Media Management Tech
Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]
Creating an Online
Course in 5 Simple Steps
You are really, REALLY good at what you do. You’ve used your expert knowledge to build a thriving business- now what? Have you ever thought about channeling some of that expertise into an online course? It’s a great way to increase your exposure, establish your authority and bring in more income, and it’s not nearly… [Read More…]
Creating a Winning Webinar
What’s one thing you’d like to teach your customers? Do it with a webinar! Webinars are a fantastic way to teach a skill, demonstrate a technique, or share valuable information about a specific topic. They’re easy to create and they’re great for building a connection with your audience. Here’s an easy guide to creating an… [Read More…]
Making the Sale
Leads are great- but if you aren’t converting those leads into clients, you’re missing the most important step! If you’re not making as many sales as you’d like, it might be time to take a look at your process to see if there are areas where you are leaking leads. Making small fixes here and… [Read More…]
Keep Those Leads Coming
Are you looking for new leads? The answer to that question should always be a resounding, “YES!” Even if your business is on a trajectory to unbelievable success with no end in sight, you should always be focused on cultivating new leads. Staying on top of your game requires you to consistently bring in new… [Read More…]
5 Ways to Spice Up Your Social Media
We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]
Cultivating Your Brand Identity
Anyone can own a business, but in the world of online commerce, you’ve got to have a brand. Producing a great product or offering an outstanding service isn’t enough to distinguish you from the millions of other entrepreneurs doing the exact same thing. If you want to stand out from your competition and make a… [Read More…]
Know When to Post
Social media is a business tool like no other. The sense of community and the instant connection with your audience is invaluable when you’re building your brand loyalty. The problem with social media is that every other business is using it to reach their customers as well. That’s a LOT of competition for audience attention!… [Read More…]