You finished school and thought, “Awesome – I’ll never have to write another essay!” Then you started an online business where the vast majority of your communication is written. Whoops… In a business that relies on email, newsletters, social media and blogs to build relationships with customers, producing well-written material is crucial. But don’t worry – you don’t have to do it alone!

There are lots of reason to add a copywriter to your team. Obviously you want your business publications to be engaging, creative, and flawless, but it can be hard to produce that on your own. Creating content is incredibly time consuming. The constant demand for new and creative content can wear down even the most skilled writers. And for those business owners whose writing skills are a bit rusty, keeping blogs and newsletters up to date can seem like an insurmountable task! Don’t let writer’s block stand in the way of making a great impression on your customers. Let your copywriter take some things off your plate.

• • Blogs- stop struggling to come up with weekly topics or trying to find the time to write your blog posts. Turn it over to your copywriter, and you can have an interesting, informative engaging blog that your customers will love without all the hassle.

• • Newsletters- You want to connect with your customers and share the cool things that are going on with your business, but who has the time? Your copywriter does!

• Social Media Posts- Online businesses depend on social media to create a lasting relationship with their community of followers, but social media is relentless in its demands for fresh content. If social media is wearing you down, let your copywriter create intriguing Instagram posts, fun Facebook updates, and tweets that fit a ton of personality into just a few characters.

Don’t worry that your personality and the vibe of your business will get lost in translation. A skilled copywriter puts in plenty of research to capture the voice of your brand. Everything your copywriter produces will reflect the look and feel of your brand, but you won’t have to deal with the hassle of writing it!

If you’re ready to pass the pen and hand over the keyboard, book a call with SophieZo and discover how a copywriter can elevate your business communication.