You know you need to delegate. You know you can’t do it all by yourself – but that doesn’t mean that letting go is easy! If you find yourself looking at the day-to-day of your business and thinking, “I can’t delegate that,” you’re not alone. Handing over major responsibilities to others is a challenge… [Read More…]
4 Mistakes to Avoid When Hiring a Copywriter
When you’re searching for an experienced copywriter to craft the copy on your website, marketing materials or other communications, there are tons of pitfalls that even the savviest business owners often make. But here’s a list of the most common ones so you don’t have to: Paying too little. You have already heard the expression… [Read More…]
Get Your Creative Juices Flowing!
Trying to think of an enticing way to hook people into your newsletter? Having a tough time coming up with dynamic email marketing copy? Frustrated by feelings that your writing is a bit… well… boring? Never fear, it’s not hard to write crisp, clear copy that moves your clients to respond! I have some secrets… [Read More…]
How’s Your Website?
When was the last time you took a close, objective look at your website? Have you updated it recently? You should. There are four important reasons why you should make sure you are (or your virtual assistant is) updating it on a regular basis: New content brings visitors and new customers to your site. From… [Read More…]
Marketing Basics: 4 Essentials
When you’re marketing to clients, no effort you put forth will get off the ground unless you understand some very simple marketing concepts. These tips will help you connect and understand your clients and connect with them in a meaningful way. Once you get your mind around these, conversations with clients and prospects will suddenly… [Read More…]
This New Year Brings A New Service and Team Member To SophieZo Virtually There For You!
I’m so excited to announce that I am now offering copywriting services. I am adding a former marketing manager turned copywriter to my team. As a former marketing manager, she understands that compelling writing reflects your customers’ real needs, desires, and hopes. Great marketing writing creates an emotional, as well as intellectual response, in customers… [Read More…]