Social media is a business tool like no other. The sense of community and the instant connection with your audience is invaluable when you’re building your brand loyalty. The problem with social media is that every other business is using it to reach their customers as well. That’s a LOT of competition for audience attention!… [Read More…]
Who Is Your Ideal Client?
Acquiring new clients is a huge challenge for many businesses. Frustrated business owners often find themselves wasting time and money pursuing clients that never quite pan out. It’s a lot easier to up your client acquisition game when you have a clear picture of your ideal client and a deep understanding of what they want… [Read More…]
Team Building- Part 1
Every business needs an outstanding team to continue growing and meeting the standard of excellence they have set, but the configuration of the team can vary widely. If your business is growing quickly, or if expansion is one of your main goals, you’ll likely need a larger team with a heavy focus on marketing. If… [Read More…]
Creating Your Stay-at-Home Schedule
Another week of social distancing and sheltering in place – how are you holding up? Lots of families are starting to find their rhythm and establish a new routine, but that doesn’t always stop the days from running together in one big blur! Many of us miss the structure of our previously orderly lives. Some… [Read More…]
SophieZo’s Guide to Top
Business Management Tech
When it comes to managing your business, there is an endless array of software and platforms that make it easier than ever. With such a wealth of choices, the hardest thing about managing your business is choosing the right platform! There are lots of resources for weighing the pros and cons of each program, and… [Read More…]
Keeping My Resolution
When I rang in the new year, I made myself a promise – 2020 was going to be the year that I really put myself out there. I was going to share more, be more visible and seek out new opportunities for my business. We’re three months into 2020, and I’m proud to say that… [Read More…]
Metrics Make Your Business Better
How do you know if your content is effective and getting the engagement your business needs? One word – metrics. It’s not just a way to track your engagement, or see how many clicks your posts are getting, it’s the best indicator of your business’s success. Tracking your metrics tells you whether or not your… [Read More…]
2020’s Top 5
Online Business Trends
2020 is off and running, bringing with it some exciting new trends for online businesses. We’ve compiled the top 5 trends for the coming year to keep your business at the top of your game! 1. Reviews Matter More Than Ever Good reviews have always been important, but now they play a major role… [Read More…]
Is Your Business
Ready For The Holidays?
It’s official – the holidays are here. You might not have finished the leftover Halloween candy, but the holiday spirit is out in full force. Is your business ready? Holidays are all about connecting with the people that matter to us. You certainly care about your customers, and holidays are the perfect time to show… [Read More…]
Who’s Managing
Your Marketing Efforts?
If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting… [Read More…]