Another week of social distancing and sheltering in place – how are you holding up? Lots of families are starting to find their rhythm and establish a new routine, but that doesn’t always stop the days from running together in one big blur! Many of us miss the structure of our previously orderly lives. Some… [Read More…]
SophieZo’s Guide to Top
Business Management Tech
When it comes to managing your business, there is an endless array of software and platforms that make it easier than ever. With such a wealth of choices, the hardest thing about managing your business is choosing the right platform! There are lots of resources for weighing the pros and cons of each program, and… [Read More…]
Keeping My Resolution
When I rang in the new year, I made myself a promise – 2020 was going to be the year that I really put myself out there. I was going to share more, be more visible and seek out new opportunities for my business. We’re three months into 2020, and I’m proud to say that… [Read More…]
Metrics Make Your Business Better
How do you know if your content is effective and getting the engagement your business needs? One word – metrics. It’s not just a way to track your engagement, or see how many clicks your posts are getting, it’s the best indicator of your business’s success. Tracking your metrics tells you whether or not your… [Read More…]
2020’s Top 5
Online Business Trends
2020 is off and running, bringing with it some exciting new trends for online businesses. We’ve compiled the top 5 trends for the coming year to keep your business at the top of your game! 1. Reviews Matter More Than Ever Good reviews have always been important, but now they play a major role… [Read More…]
Is Your Business
Ready For The Holidays?
It’s official – the holidays are here. You might not have finished the leftover Halloween candy, but the holiday spirit is out in full force. Is your business ready? Holidays are all about connecting with the people that matter to us. You certainly care about your customers, and holidays are the perfect time to show… [Read More…]
Who’s Managing
Your Marketing Efforts?
If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting… [Read More…]
Why Do I Need A Copywriter?
You finished school and thought, “Awesome – I’ll never have to write another essay!” Then you started an online business where the vast majority of your communication is written. Whoops… In a business that relies on email, newsletters, social media and blogs to build relationships with customers, producing well-written material is crucial. But don’t worry… [Read More…]
Help! My Business Is Scaring Me!
What’s more terrifying – things that go bump in the night or the nightmare of overwhelming projects and dire deadlines? If you’re so consumed with dread over stressful tasks that you want to hide under your bed, it’s time to bring in the big guns! You don’t have to fear the specters of missed deadlines… [Read More…]
Are You Using Your
Team Effectively?
You’ve put together a top-notch team, and they’re ready to do great things for your business. What now? Having a team you can count on is crucial, but it’s only the first step to building a bigger, better business. Once you’ve got your team, you must figure out how to use them effectively. These 3… [Read More…]