White labeling is one of the smartest, most cost-effective marketing trends that will save you so much time AND help you scale your business! White labeling, also referred to as private labeling, is when a producer of a product or service removes their brand and logo from a product and replaces it with the branding… [Read More…]
Awesome Ad Tools
Part 2- Amazing Analytics
Data reporting is a critical component of your marketing strategy, and you need a powerful dashboard that can gather, organize, and analyze data from multiple sources. There are tons of apps that help you manage your data in one easy to use location. But with so many options to choose from, how do you pick… [Read More…]
Awesome Ad Tools- Part 1
Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads. In fact, there are so many that we can’t even cover them all in one post! We’re going to start with Facebook because it’s the most popular and widely used… [Read More…]
Top Tools for Social
Media Management
Implementing your social media strategy requires the right tools for the job, and since technology moves lightning-fast, the best tools are constantly changing! I’ve used a lot of different social media management programs over the years, and I love finding new favorites that I can’t wait to share. I know that every business is different,… [Read More…]
Building Your Online Community
SophieZo knows you’re an entrepreneur on the move, so we’ve made it easier than ever to get our awesome business-building tips and advice on the go! Tune in to Building Your Empire with SophieZo anytime, anywhere! This weekly podcast is packed with ideas, tips, and proven strategies to grow your business, reclaim your time, and… [Read More…]
Know When to Post
Social media is a business tool like no other. The sense of community and the instant connection with your audience is invaluable when you’re building your brand loyalty. The problem with social media is that every other business is using it to reach their customers as well. That’s a LOT of competition for audience attention!… [Read More…]
Who Is Your Ideal Client?
Acquiring new clients is a huge challenge for many businesses. Frustrated business owners often find themselves wasting time and money pursuing clients that never quite pan out. It’s a lot easier to up your client acquisition game when you have a clear picture of your ideal client and a deep understanding of what they want… [Read More…]
Team Building- Part 1
Every business needs an outstanding team to continue growing and meeting the standard of excellence they have set, but the configuration of the team can vary widely. If your business is growing quickly, or if expansion is one of your main goals, you’ll likely need a larger team with a heavy focus on marketing. If… [Read More…]
Creating Your Stay-at-Home Schedule
Another week of social distancing and sheltering in place – how are you holding up? Lots of families are starting to find their rhythm and establish a new routine, but that doesn’t always stop the days from running together in one big blur! Many of us miss the structure of our previously orderly lives. Some… [Read More…]
SophieZo’s Guide to Top
Business Management Tech
When it comes to managing your business, there is an endless array of software and platforms that make it easier than ever. With such a wealth of choices, the hardest thing about managing your business is choosing the right platform! There are lots of resources for weighing the pros and cons of each program, and… [Read More…]
