Building A Team That
Keeps Your Brand On Top
Sophie Zollmann
December 20, 2019

In an increasingly crowded sea of online businesses, the competition is fierce. Your success depends on your ability to create a very visible online presence and stay actively engaged with your audience. If you want to stand out from your competition, your business has to stay at the forefront of your customer’s minds. But how can you possibly devote that much time to developing and maintaining an online presence while also running and growing your business?

You can’t do it alone. There aren’t enough hours in the day to properly nurture your online community and your business. Having an established team working beside you to cultivate a memorable online presence can determine whether you stay ahead of the sea of competition or find your business all washed up.

There are many ways to structure your team depending on the size of your business. Smaller companies might be able to get by with just a virtual assistant and a social media manager on a day-to-day basis. However, if you have a business that’s growing and expanding rapidly, you’re going to need a bigger team to stay on top of your game. If you want to create an unforgettable online presence that keeps your business on your customers’ minds and in their newsfeeds, these are the major players your team needs:

Social Media Manager: Your SMM is the caretaker of your thriving online community. Not only does your SMM oversee your social media posts and scheduling, they’re also actively building and nurturing relationships with your audience by cultivating and encouraging a 2-way flow of communication. Social media is a powerful tool, and a social media manager knows how to use it to your business’s advantage.

Marketing Specialist: Marketing specialists work closely with social media managers, but they serve a different function. While your SMM is building relationships with your target audience, your marketing specialist is learning more about them. Marketing specialists study demographics, create profiles, and discover exactly what appeals to your audience and gets their attention. They’ll use this information to craft customized ads and messages that speak to your audience and draws them in.

Copywriter: All of your communication and publications need to be on-brand and reflective of your business’s unique style and personality. A copywriter can create content that’s flawless and engaging while also expressing your brand’s voice and personality. From social media and ad copy to blogs, emails and newsletters, your business communications will be on-brand and showcase your unique style.

• Web Specialist
: Your website is the starting point for your customers to access your business. It has to be engaging, eye-catching, and easy to use. Your customers want to get information and answer their questions effortlessly. Your brand’s style, look, and personality should be obvious from the moment your customers hit your homepage, and should remain cohesive throughout. Having a web specialist on your team can keep your website fresh and functioning flawlessly in a constantly changing online world.

Having the right team helps you achieve the success your business deserves. Book a call today to begin building your customized dream team.


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