A strong website is the cornerstone of an online business. It’s your welcome mat, your office, your empire! And today, we’re going to highlight the tools that will help you make it even better.

In Part 2 of The Top Tech You Need to Scale series, we’re going to look at a dozen programs that will help you build a stunning website, create and test content, and optimize your site for the ultimate user experience.

I want to share 4 of the top-rated programs in each category, so you’ll have plenty of options to help you find the perfect web tools for your toolbox!

Web Builders

• Webnode

Webnode helps you build a beautiful website in no time. You can start with a template and play around with your design elements until you get the perfect look- AND you get your own domain name.

• Weebly

If you have an online store, you’ll definitely want to look at Weebly. Weebly has paired with Square so you can create a gorgeous website that showcases your stunning product line and uses Square to deal with payments- so simple!

• Jimdo

Jimdo uses AI to gather content from user’s Google and Facebook accounts, and using that and a series of questions, creates a customized first draft of a website in 3 MINUTES! Crazy, right?

• Webit

Webit is a great choice for business owners who could use some graphic design help. You get to work with a professional designer to create your website and get ongoing support to follow up with customers, manage quotes and invoices, and more.

Page Builders and Testing Tools

• Unbounce

Unbounce is a landing page builder designed to help you convert more of your leads into sales. It’s an easy-to-use, drag-and-drop page builder that is highly customizable. It offers standard A/B testing options, as well as a brand-new AI content generator to help with copywriting.

• Oracle Maxymiser

Oracle Maxymiser uses behavioral targeting, in-session personalization to improve customer experience and boost your conversion rate. They offer everything from simple A/B testing to complex, multipage funnel testing.

• Optimizely

If you want a testing tool that can grow with your business, check out Optimizely. It will be more than sufficient for basic A/B testing, but if you want to set up more complicated experiments or goals in the future, Optimizely will be ready!

• Visual Website Optimizer

VWO is an online split-testing tool from Google. You simply create different versions of your landing page using a point-and-click editor and see which one performs better. Easy, right?

Website Optimizers

• Crazy Egg

Crazy Egg helps you analyze visitor behavior across email and ad campaigns, identify audience segments, and discover areas that might present issues. They have 5 different types of heatmaps so you can track the pages that visitors are viewing, see how far down they’re scrolling, where they click, and more.

• Hotjar

Hotjar offers heatmapping, video recording of user sessions and more, but it’s really making a name for itself as a great analytics tool.  Hotjar is a first-rate source of feedback because it provides a place for your users to leave comments and thoughts about your website along with feedback polls and user surveys.

• Lucky Orange

Lucky Orange is a great place to start when you’re looking for a bargain. It provides many of the same features as Hotjar like heatmaps, user recordings, surveys and polls, and conversion funnels at about a third of the price.

• Mouseflow

Mouseflow has 6 heatmapping tools to help you understand user behavior and learn what truly gets your audience’s attention. It gets high marks for heatmapping quality, and users really like the customizable dashboard options.

If you’d like to learn more about the awesome features these tools have to offer, check out this week’s episode of Building Your Empire with SophieZo!