You are really, REALLY good at what you do. You’ve used your expert knowledge to build a thriving business- now what? Have you ever thought about channeling some of that expertise into an online course? It’s a great way to increase your exposure, establish your authority and bring in more income, and it’s not nearly… [Read More…]
Creating an Online
Creating a Winning Webinar
What’s one thing you’d like to teach your customers? Do it with a webinar! Webinars are a fantastic way to teach a skill, demonstrate a technique, or share valuable information about a specific topic. They’re easy to create and they’re great for building a connection with your audience. Here’s an easy guide to creating an… [Read More…]
Making the Sale
Leads are great- but if you aren’t converting those leads into clients, you’re missing the most important step! If you’re not making as many sales as you’d like, it might be time to take a look at your process to see if there are areas where you are leaking leads. Making small fixes here and… [Read More…]
Keep Those Leads Coming
Are you looking for new leads? The answer to that question should always be a resounding, “YES!” Even if your business is on a trajectory to unbelievable success with no end in sight, you should always be focused on cultivating new leads. Staying on top of your game requires you to consistently bring in new… [Read More…]
Cultivating Your Brand Identity
Anyone can own a business, but in the world of online commerce, you’ve got to have a brand. Producing a great product or offering an outstanding service isn’t enough to distinguish you from the millions of other entrepreneurs doing the exact same thing. If you want to stand out from your competition and make a… [Read More…]
Who Is Your Ideal Client?
Acquiring new clients is a huge challenge for many businesses. Frustrated business owners often find themselves wasting time and money pursuing clients that never quite pan out. It’s a lot easier to up your client acquisition game when you have a clear picture of your ideal client and a deep understanding of what they want… [Read More…]
5 Reasons to Use Social Listening
Social listening- what is it, and why does it matter? You’re probably already doing some sort of social monitoring- meaning that you’re monitoring your social media channels for direct mentions of your brand, customer feedback, or discussions pertaining to your brand. But social media listening is different from social media monitoring. You’re still collecting all… [Read More…]
Using Hashtags on Facebook
Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]
8 Ways to Get Great Referrals
Referrals are the best way to build your client base. After all, potential clients are far more likely to choose your business when it’s been recommended by someone they know and trust. Plus, you’ll have secured a reputation as someone who provides excellent service before you even have your initial meeting with a prospective customer!… [Read More…]
Video vs Podcast
You’re always looking for new ways to create fresh content for your audience, and podcasts and videos are two great options. But which one is best for your business? They both have lots of points in their favor, so let’s look at the pros of each to get an idea of which one might better… [Read More…]