Content is king, but creating it takes LOTS of time! Rather than reinventing the wheel day after day, let’s look at new ways to reuse your existing content. Not only will it save you time and money, it will give you the chance to try new avenues with content that’s already proven to be a… [Read More…]
Improving Your Web Traffic
Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors! Let’s start by sprucing up your website! Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your website makes? If it’s not giving the welcome… [Read More…]
Last-Minute Tips to Get Your
Business Ready to Take On 2021!
We’re counting down the last moments of 2020- are you ready to hit the ground running in 2021? The clock may be running out on this year, but you’ve still got time to get everything in place to start the new year off right. Let’s talk last-minute prep! Here are 3 things you need to… [Read More…]
Resolutions that Work!
We’ve almost made it through the craziness of 2020, and we’re eagerly looking forward to 2021! It’s time to talk about making resolutions for your business that you can actually keep! You might have given up on resolutions in the past, but with SophieZo’s fail-proof goal-setting plan, you’ll be ready to stick with your resolutions… [Read More…]
Trends to Watch in 2021
2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]
The Power of Positive Marketing
Marketing is all about creating a positive connection with your customers. There are several marketing strategies that help you encourage and inspire your audience. When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:… [Read More…]
Join the Club!
What’s the fastest growing trend in social media marketing? Private groups! Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note. The ability to expand your brand organically on Facebook has declined significantly, and many brands have taken a hit when it comes to online engagement…. [Read More…]
Creating Your Greatest Show
We are concluding our mindset series with a discussion of one of the greatest success stories in history- PT Barnum. They made a movie about his incredible life a few years ago, and I AM OBSESSED!!! The Greatest Showman is an inspiring story of pursuing a dream, overcoming great obstacles, losing it all, and building… [Read More…]
SophieZo’s Business Book Club
It’s book club week and I’m sharing my favorite business books! These inspirational classics show you how to change your thinking and empower yourself to change your life. Each one presents unique, time-tested ideas that teach you to use your innate power to create the life and success that you want. We’re taking a look… [Read More…]
Put Yourself on
the Path to Success
This week, we’re taking on part 2 of our series on the mindset of success! Last week we discussed the importance of having a support network. Today we’re talking about the habits of highly successful people and the power of positive thinking. Developing a mindset of success takes practice. There are actions you can take… [Read More…]