Lead generation strategy can be tricky. Business owners devote a lot of brainpower to creating compelling, evergreen lead generation strategies that draw customers in and keep them coming back for more, but even your most successful lead magnet won’t last forever!

Market trends change over time, creating a shift in customer desires, behaviors, and preferences. A lead magnet that brought ‘em running a few years ago might not even achieve a second glance among an evolving audience.

Staying ahead of the trends and on top of your customers’ needs and wants ensures that you’ll remain a heavy hitter in the crowded marketplace, but first you have to learn when to say when on a lackluster lead magnet!

Here are 3 clear signs that it’s time for a new lead generation strategy:

• Your Conversion Rates are Dropping
  
  Your metrics clearly indicate whether or not your lead magnet is landing the sale. If you see that your conversion rate is declining, it’s a clear sign that your current lead generation process isn’t resonating with your audience like it used to. Time to change it up!
  
  
• Your Growth is Slowing or Stagnating
  
  Every business has some slow stretches, but you never want your growth to stagnate! Reaching a growth plateau is incredibly frustrating, but it’s not the end of the world- it’s simply a sign that it’s time for a fresh, compelling lead magnet to get that sales pipeline flowing again!
  
  
• Negative Feedback
  
  If you’re sending out your current lead magnet and getting no response, it’s a sure sign that it’s not delivering the value prospective clients are looking for. To avoid radio silence, or even worse, negative feedback, research your audience’s changing needs and preferences, and workshop with your team to create a lead magnet that resonates with their current needs, pain points, and desires.

Your company’s sustainable success requires a steady stream of new leads that keeps you growing for years to come. If you’d like to learn more about the lead generation strategies that solidify your growth foundation, check out the expert, plug-and-play marketing team at SophieZo www.sophiezo.com.