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SophieZo Virtually There For You

Get Real!

May 10, 2019 by sophiezo Leave a Comment

 

Social Media changed the way we do business. These days, having a great product or service just isn’t enough. Social media users, especially millennials, are a savvy, socially conscious bunch. They won’t settle for just liking your product. They want to like you. Online consumers want to buy from brands that share their world view and philosophies. They want to support brands that they believe in. Online businesses can’t settle for being good. They have to be real.

So, how can you show your audience who you are and share what matters to you? Social media makes it really easy to give your followers what they’re looking for. Here are three ways to get real with your audience.

1. Lose the Boring, Static Status Updates

Your customers want to know what makes your brand tick. Show them how the magic happens! Behind-the-scenes photos and videos featuring your employees or production process are always a hit with viewers. An added bonus is they’re inexpensive and easy to produce – all you need is a smartphone! Put aside the overly-scripted, highly produced content, and give your fans a real peek at a day in the life of your business.

2. Tell Your Story

How did you get into this business? What do you love about it? What’s the thing that makes you excited to get up in the morning? Inquiring minds want to know! Share what matters to you with your viewers. You can do that through your blog, a Q&A video, or even by posting quotes that inspire you. Show them who you are and what you love. Let them see the person behind the brand.

And don’t forget to share your philanthropy! Customers love to support brands that care about the causes that are dear to them. In fact, you could even tie in a promotion where you donate a portion of your sales to a cause close to your heart. You’ll be doing good and drawing in potential customers at the same time!

  3. Give Your Audience What They Want

If you look back over your content from the last few months, you’ll probably find some clear winners. What got the most likes or comments, or fostered engaging discussion? Once you’ve figured out what gets your follower’s attention, do more!

Use the topics your audience responds to. Repurpose those popular topics! If you did a Facebook live video that viewers loved, turn it into a blog post. If one of your blogs was a big hit, repackage that baby into a listicle or a series of tips. Work with what you’ve got to keep your audience coming back for more.

Your main goal with social media should be building that authentic relationship with your customers. If your audience doesn’t feel a true connection to your brand, you won’t get the success you deserve.

If you’re ready to get real with your audience, we can help you show them what makes you shine! Book a call today to talk about putting your best foot forward.

Filed Under: Audience, business strategy, Online Business Managment, Personal, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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