2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]
Top Social Media Management Tech
Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]
5 Ways to Spice Up Your Social Media
We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]
Using Hashtags on Facebook
Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]
Is This The End
Of Influencer Culture?
Instagram influencers have been on a meteoric rise over the last few years. Companies have been fighting to cozy up to the latest social media darling in order to boost their reach and increase their followers. But as with any major trend, the backlash has begun. Influencers, once seen as the hip ambassadors to everything… [Read More…]
Get Real!
Social Media changed the way we do business. These days, having a great product or service just isn’t enough. Social media users, especially millennials, are a savvy, socially conscious bunch. They won’t settle for just liking your product. They want to like you. Online consumers want to buy from brands that share their world… [Read More…]
Ready To Up Your
Marketing Game?
Marketing can be a bit of a struggle for an online business owner. You’re tasked with finding the best way to increase your visibility and brand awareness and build an active, engaged following while sticking to your budget. Where do you even start? Don’t let the possibilities overwhelm you! This is where it really helps… [Read More…]
How To Curate Content
For Social Media
Your social media profile needs a steady stream of fresh content to keep your followers engaged, but where can you find that much content? Creating it from scratch would be incredibly time consuming. Luckily, a significant portion of your content can be curated from multiple sources, including your own previous and ongoing publications and posts…. [Read More…]
The Power Of Social
Media Influencers
Social media influencers have been in the news a lot lately. The release of competing Netflix and Hulu documentaries about the disastrous Fyre music festival showed the public the incredible amount of power social media influencers hold. If you’re unfamiliar with the documentaries or the Fyre Festival debacle itself, it can be summed up like… [Read More…]
6 Tips For Newsletter Content
Email newsletters are great for staying connected with your customers, but making sure your publication stands out from dozens of other emails in their inbox can be challenging. Valuable content is the key to making sure your newsletter doesn’t wind up in the trash. Here are six tips for creating engaging content that will get… [Read More…]