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SophieZo Virtually There For You

Straight Talk About
Social Media Strategy

April 2, 2021 by sophiezo Leave a Comment

You’ve heard the old adage, “less is more”, right? Well, I’m here to tell you, that does NOT apply to social media! There are over 40 million businesses using social media to advertise, and plenty of them are doing the same thing you are. It’s not enough to have a great product or service, you’ve… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Internet Marketing, Marketing Strategy, Online Business, Online Business Managment, Social Media, Social Media Marketing, Social Media Strategy

10 Social Media Apps
You NEED to Know! Part 2

March 5, 2021 by sophiezo Leave a Comment

Last week I shared the first 5 of 10 social media apps you NEED to know, and this week we’re concluding our series with the final 5! Whether your brand is serious or fun-loving, local or worldwide, you’ll discover the perfect fit for your target audience in this list. Let’s start with one for brands… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Marketing Strategy, Marketing Trends, Social Media, Social Media Marketing

10 Social Media Apps
You NEED to Know! Part 1

February 26, 2021 by sophiezo Leave a Comment

It’s time to go beyond Facebook, Instagram, and Twitter! There are so many up-and-coming social media apps that should be on EVERY marketing expert’s radar that we can’t even fit them all into one post! Today, we’ll focus on 5 of the 10 social media apps you NEED to know! You’ve heard of most of… [Read More…]

Filed Under: Apps, Online Business, Online Business Managment, Social Media, Social Media Marketing

Finding the Right
Face for Your Business

February 19, 2021 by sophiezo Leave a Comment

Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year. So, what does that mean for your business? While you probably don’t have the budget to pair with a mega-influencer (think Kardashians), partnering with a micro influencer or nano influencer is well within your… [Read More…]

Filed Under: business owner, business strategy, influencers, Marketing Strategy, Online Business, Social Media Marketing

Which Platforms are Right for You?

January 29, 2021 by sophiezo Leave a Comment

As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience make-up, the features and functions they offer,… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Facebook, Instagram, Marketing Strategy, Online Business, Social Media, Social Media Marketing, Twitter

Trends to Watch in 2021

December 18, 2020 by sophiezo Leave a Comment

2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Marketing, Marketing Strategy, Marketing Trends, New Year, Online Business, Social Media Marketing

Top Social Media Management Tech

October 2, 2020 by sophiezo Leave a Comment

Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Social Media, Social Media Marketing, technology

5 Ways to Spice Up Your Social Media

August 28, 2020 by sophiezo Leave a Comment

We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]

Filed Under: business strategy, digital marketing, Internet Marketing, Online Business, Social Media, Social Media Marketing

Using Hashtags on Facebook

July 24, 2020 by sophiezo Leave a Comment

Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]

Filed Under: business owner, business strategy, Facebook, Hashtags, Internet Marketing, Online Business Managment, Social Media, Social Media Marketing

Is This The End
Of Influencer Culture?

July 26, 2019 by sophiezo Leave a Comment

Instagram influencers have been on a meteoric rise over the last few years. Companies have been fighting to cozy up to the latest social media darling in order to boost their reach and increase their followers. But as with any major trend, the backlash has begun. Influencers, once seen as the hip ambassadors to everything… [Read More…]

Filed Under: digital marketing, influencers, Internet Marketing, OBM, Online Business Managment, Social Media Marketing

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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