Blog

Expand Your Business By
Building Your Online Community
Sophie Zollmann
January 31, 2020

You hear it all the time. People complaining that the internet is ruining communication, killing our sense of community, and leaving people isolated and cut-off from the world. I completely disagree.

The internet offers endless opportunities to build an amazing community of people who share your interests and beliefs. Your communities aren’t limited by geography or economic status. You can find like-minded individuals across the globe and build a network of supportive peers that enrich your life. A well-established online community can also help your business grow and thrive. There are three reason you should turn to your online communities when you’re trying to expand your online business:

   1. They’re already interested in your product or service.

Strong online communities are built on a foundation of common interests. Chances are, you’re already a part of groups that are dedicated to your area of expertise. Who better to help you build your business connections and share your services?

   2. You can use your expertise to help others.

Online communities offer endless opportunities to share what you know. Whether you choose to take part in a Q&A session, a podcast, or offer an online course or coaching, you can use the knowledge you’ve built over the years to help your peers. This can turn online acquaintances into customers and create major buzz for your business.

   3. You can promote your business organically.

The fastest way to alienate your online community is to constantly spam them with links to your website. Your engagement has to be authentic and organic. If you’ve answered a question and would like to offer your link as a resource, go for it, but avoid constantly shilling your services. Your focus should always be on building connections and forming relationships rather than constantly pushing products.

Building a strong online community helps you expand your audience, increase your visibility, and establish your authority as an expert in your field. If you’d like to strengthen your business’s online presence, SophieZo can help! Book a call today and take the first step toward expanding your online network.

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