Metrics Make Your Business Better
Sophie Zollmann
February 14, 2020

How do you know if your content is effective and getting the engagement your business needs? One word – metrics. It’s not just a way to track your engagement, or see how many clicks your posts are getting, it’s the best indicator of your business’s success. Tracking your metrics tells you whether or not your audience is responding to your content the way you want them to. This information allows you to do more of what works well and recalibrate the content that’s not as effective, and that can ultimately lead to an increase in revenue.

Metrics are important, but with so many tracking possibilities, how can you determine which ones matter most? It might vary a bit from one business to another, but there are a few areas EVERY business should be monitoring.

  • Traffic

Keeping an eye on your website traffic is the best way to learn what content appeals most to your target audience. If you’re providing the content your followers want, you’ll see an increase in traffic. When you see spikes in traffic, figure out what caused it. Popular post? Really great blog? Awesome – do more of that! Tracking your traffic helps you create the content your customers want.

  • Social Media Sharing

People only share content that they find truly interesting or valuable. Taking note of shared content not only lets you know what’s working, it can also help you pinpoint evergreen content that can be repurposed in the future.

  • Return Visitors, Time Spent on Site, and Pages Per Visit

These three really go hand in hand. You’ll know that your content strategy is working if people keep coming back for more. The more time they spend on your site, the more likely they are to be reading your whole article or post. And if they’re clicking through to other posts, you’ve hit the content motherload!

  • Clicks from Social Media

With so many social media platforms available, tracking the clicks you get from various sites lets you know which ones are best for your business. That allows you to share your content and spend your advertising bucks where they’ll get the most attention.

SophieZo can help you track your metrics and create the content that gets your customers’ attention! For more advice on using metrics to make your business better, book a call today!


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