Team Building-Part 2
Sophie Zollmann
June 26, 2020

Welcome back to our team building series! Last week we looked at the benefits of having a full admin team, and today we’re going to discuss how you can make your business bigger and better with a marketing team.

Your admin team handles the day-to-day of your business, but your marketing team has their eyes on the future. They’re constantly creating strategies to expand your audience, strengthen your relationship with your customers, and increase your brand’s visibility. If you’ve got big plans for your business, a marketing team can get you there!


A strong marketing department is essential to the success of any business. Marketing managers work closely with social media managers and graphic designers to develop an engaging personality, style and voice for your brand. They collaborate to create a marketing strategy that consistently highlights your brand’s unique style and connects with your audience. Your SEO experts make sure that all that effort pays off by keeping your business ranking at the top of the charts! Check out all the ways a solid marketing team can get your brand the recognition it deserves.

Marketing Manager/Assistant

  • Metrics expert that constantly monitors, assesses, and course corrects when needed
  • Identifies target demographic to create ad content that appeals to your audience
  • On top of marketing trends to keep your marketing strategy fresh and engaging
  • Expert at strategizing, planning, and implementing top-notch marketing campaigns
  • Has expertise in sales funnels and email marketing campaigns

Social Media Manager

  • Creates an engaging social media profile that expresses the style and personality of your brand
  • Builds and nurtures your online community
  • Creates and curates fresh content that appeals to your target audience
  • Keeps you on top of the latest social media trends
  • Fosters engagement and an open dialogue between you and your followers
  • Increases your brand recognition and your customer base
  • A must for businesses that want to up their social media game

SEO Expert

  • Increases your visibility
  • Develops your SEO strategy to keep your business on top
  • Constantly monitors your SEO ranking, while seeking opportunities to boost it even higher
  • Ensuring your customer satisfaction, and sharing it with the world


  • Creates flawless copy that expresses your brand’s voice and personality
  • Provides engaging and error-free blogs, newsletters, marketing materials, social media, and web page copy
  • Can create companion materials for online courses or webinars, or even ghostwrite your book
  • Provides proofreading and editing services for books and downloadable materials

Website and Graphic Design

  • Website building and design
  • Branding and graphics for social media, ads, cover images, and more
  • Design and format workbooks, eBooks, and lead magnets from Word docs to PDFs
  • Ensures that your website is fast, user-friendly, and up-to-date
  • Familiar with the latest technology, software, and apps
  • Keeps your look cohesive and maintains your signature style throughout your website

Are you ready to build your ideal team? Book a call to discuss your business’s unique needs. Let’s assemble your dream team and take your business to new heights!


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