Who’s Managing Your Social Media?
Sophie Zollmann
April 9, 2021

Social media is the number 1 marketing tool for online business- but that doesn’t mean it’s easy!

Staying on top of your social media is a time-consuming task that requires a great deal of creativity, and the ability to produce an endless stream of fresh, valuable content. It can become overwhelming when you’re also trying to meet the daily demands of your business.

You can’t ignore social media, but you don’t have to do it alone! There are countless options for business owners that offer any level of support you could need. Whether you choose an agency to manage every aspect of your social media, or simply a virtual assistant to help you stay on top of tasks, you can build a customized team that helps you manage and maintain an active, engaging social media presence.

Social Media Management Agency

If you’re incredibly busy with your growing business, or social media just isn’t your thing, you might want to consider a hands-off approach, which means you’ll need the services of a dedicated social media management agency. An agency is the ultimate one-stop shop for a social media team- they’ll truly do it all! They’ll create an audience profile, build and implement your social media strategy, create content, monitor your analytics, and handle all of your paid advertising and sponsored content.

When you work with a social media management agency, you have an entire team at your fingertips. You’ll have experts dedicated to developing and maintaining your social media, creating effective ad campaigns, improving your SEO ranking, and ensuring your success.

Social Media Manager

A social media manager can do pretty much anything an agency can do. They might not offer quite as many services, but they can certainly handle the bulk of your social media needs. They’ll help you choose the right platforms, and they can even help you set up accounts and profiles if they’re not already established. Some offer content creation services, while others work hand in hand with copywriters to bring your captivating social media presence to life.

Not only will they make sure your content is performing well and resonating with your audience, they’ll also keep an eye on your competition, stay abreast of industry trends, and use their social listening skills to monitor your brand’s reputation. A good social media manager is dedicated to keeping your brand on top.

Virtual Assistant

If you only choose one person to help you run your business, it should be a virtual assistant. They’re great at social media, but their skill set goes so far beyond that! A virtual assistant can do ANYTHING! As far as social media goes, they’ll help you brainstorm your content strategy, schedule posts, source images, and research keywords, and they can even engage with your followers by answering questions and responding to comments.

But that’s just the tip of the iceberg when it comes to a VA’s talents. They can handle all your admin stuff- calendars, data entry, expense reports, payroll, customer service- whatever you need. They can even control your email chaos! A VA can research trends, case studies, new technology, competitors’ products and services- whatever you need to know and don’t have time to do yourself. Virtual assistants can do it all, and I don’t know how any business owner manages without one!


Every business owner I’ve worked with is smart, creative and driven, but not all of them are good writers. That’s okay! We can’t all be awesome at everything. But here’s the thing- the vast majority of your direct communication with your customers is written, so it REALLY needs to be good! if your writing skills aren’t top-notch, or if you just don’t have time to create an endless stream of content, a copywriter will work with you to identify your content goals and fill your content calendar.

A copywriter isn’t just good with words, they’re like writing chameleons who adapt their writing style and tone to fit each client. They can do far more than just create social media content- they can write anything your business needs- blog posts, white papers, emails, newsletters, ad copy, web copy- anything! You can even use a copywriter for webinar outlines or scripts, speeches, or podcast scripts. Don’t take chances with your written communication- if you’re not 100% confident in your writing abilities, you need a copywriter!

If you want to learn more about building a customized team to manage your social media, listen to this week’s episode of Building Your Empire with SophieZo. Then visit me at to discover all the incredible services we offer to help you run your business and take back your time. Drop me an email or give me a call, and let’s figure out what you need to make your life easier and running your business less stressful!


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