The Top Tech You Need to Scale- Part 1
Sophie Zollmann
June 18, 2021

When you started your business, your tech tools were probably pretty bare bones…

You didn’t have the budget to invest in tons of different software or subscriptions, so you made do with what you could afford, or even better, what you could get for free! Now that your business is thriving and growing, your toolbox probably needs some updating as well.

I’ve compiled a massive list of all the tech your business might need to make the leap to the next level. Over the next few weeks, we’re going to cover marketing tech, customer support tools, website tools, and content creation tools.

Up first is marketing!

We’ve talked about marketing a lot, but there are some areas that have been a little bit neglected. So, today we’re going to discuss the best tech for SEO, social listening and customer feedback, and retargeting.


  • MozPro

A subscription to MozPro helps you determine how your site health, link building, and keyword performance impact your SEO success. You can take your SEO campaigns to the next level with functions like competitor tracking and keyword research.

  • SEMrush

SEMrush goes beyond just SEO with tons of tools for search, content, social media, and market research. Some of the best tools are the domain and keyword analytics feature, the competitive analysis option, and a project management feature that helps you develop a keyword plan, track it, and analyze other elements like social profiles and search engine results to build a better marketing strategy for your brand.

  • Screaming Frog

Screaming Frog is technically an SEO spider- that’s a creepy term for a bot that crawls around your site looking for problems. It finds broken links, broken images, and other issues that slow down your site. You’ll be able to quickly and easily eliminate all the errors and issues that drag your SEO ranking down.

Social Listening and Customer Feedback

  • Mention

Mention is a social listening and media monitoring software that scans the web daily to track every time your business is mentioned online. This is an excellent tool for business owners that are trying to improve their content strategy. Social listening is one of the best ways to judge the success of your content. When you do something your audience loves and responds to, Mention is going to let you know.

  • Riddle

Riddle is great for getting customer opinions, but it also functions as an awesome engagement-boosting tool. You can use Riddle to create quizzes, personality tests and polls. You can gather your customer’s opinions on your latest product or service, ask what services they’d like to see, or create a fun quiz to generate some new leads.

  • Formstack

Formstack has over 300 templates that help you build forms of any kind! You can send out surveys or create review templates to make it easier for customers to give you feedback. Formstack also has countless other marketing and lead generation applications.


  • Adroll

Adroll can help you build an ad campaign from start to finish and includes several options specifically for retargeting campaigns. Plus, Adroll offers a bulk upload feature that allows you to upload ads to multiple platforms at once- and that’s a HUGE timesaver.

  • Retargeter

ReTargeter offers tailored media strategies that set you apart from your competitors. ReTargeter is committed to making sure your ads get seen by real people- not bots. You’ll get a dedicated account manager that helps you optimize your ads for ultimate success. It’s expensive, but effective, so if you’ve got a big budget and want to get those impressions, take a look at ReTargeter.

If you’re looking to add some new tech tools to your toolbox, these are a great place to start! If you’d like to learn more about these apps and their top features, check out this week’s episode of Building Your Empire with SophieZo- and don’t forget to subscribe so you won’t miss any of our Top Tech You Need to Scale series!


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