Kelly O’Neil is an international, award-winning brand marketing and profit strategist, and she has built her multimillion-dollar business on one theory – there is no such thing as a one-size-fits-all brand strategy.

Kelly points out that we’re all coming from different places. We have different personalities, skillsets, resources, products and markets, and we need strategies that are as unique as our businesses to scale successfully.

And yet, so many business owners try to apply the same old cookie cutter advice to their business, and then they’re surprised when it doesn’t work…

“The advice that I provide six figure business owners or the advice that I would give to someone trying to get past six is not the same advice I’d give to someone that broke six but is trying to get to multiple six. It’s not the same advice I would give someone who is at multiple six scaling past seven. It’s not the same advice I’d give someone that is at seven trying to get to eight. It really depends on where you are in your current situation. And I do think that the majority of time, that’s why things are failing for people – because everyone’s trying to slam themselves and their clients into a tiny little box. And it doesn’t work.”

Kelly’s best tip is to work with a strategist that can create solutions for YOUR business that meet your needs now and can adapt and shift as your business grows. When you have a smart strategist on your team, you’ll have the expert advice you need to:

• Invest in your business

We’re all watching our bottom line, but you have to have the tools and tech you need to succeed. Frugal is good, but if you pinch too many pennies, you’re going to create problems for your growing business.

You can’t start a business with no money, and you’re better off investing from the beginning rather than trying to play catch up later.

• Manage debt wisely

Starting a business requires you take some financial risks. Kelly is not talking about crushing debt that leaves you bankrupt, obviously, but you do have to be willing to take on some debt. Unless you’re one of the lucky few with limitless funds at your disposal, you’re going to need a loan – and there’s nothing wrong with that!

Your business is an investment, and you need the capital to scale. You just have to be smart about the debts you take on and track your KPIs and ROI to ensure that you’re getting good return on your money.

For more of Kelly’s expert advice on developing the strategies that help you scale, check out this episode of Building Your Empire with SophieZo. Once you’ve listened, you’re definitely going to want to visit www.kellyoneil.com and book a call to learn more about strategically scaling your business!