Embrace Your Authentic Self!
Sophie Zollmann
September 16, 2022

Brana Williams is FUN!  

She’s an out-of-the-box, unorthodox thinker who’s not afraid to tell it like it is. As the owner of Crazy Girl Life, she works with successful entrepreneurs and professionals on the path of seeking a better, more successful life at the next level.  

She believes that there are 2 things you must do before you can take your business to the next level: 

  • Figure out what you TRULY want.  
  • Figure out who you REALLY are and be the authentic YOU. 

Brana champions individuality and authenticity and encourages entrepreneurs to let their real selves shine. After all, she points out, blending in doesn’t make you excel or level up! 

“I think we all have our unique genius and I think you have to embrace it.”  

She visited the podcast to share the 5 steps to embracing your authenticity and boosting your business. 

  1. Bring Your Excuses 

Identify what you think is holding you back – but be warned – you might be surprised to discover that the things you THINK are holding you back oftentimes have the power to propel you forward!  

  1. Who are you?  

Play the adjective game. Choose 10 adjectives that you DON’T want to be, and 10 that describe who you REALLY are. This ups your authenticity and makes it easier to let the REAL you shine.  

  1. Recognize the Abundance 

There is enough business to go around. You don’t have to be someone you’re not and compete with everyone to get ahead.  

“Every one of us can be successful, and we don’t have to be competition. We can be a support network for each other.”  

  1. Learn from Success AND Failure 

Motivation begins with action. You set goals, then you figure out the process and steps to get there. It won’t always work. Sometimes you’ll fail – but that’s an opportunity! Figure out what works and learn from what doesn’t.  

  1. Keep Growing 

You should keep learning and growing throughout your life, but you don’t have to do it by yourself. All the greats have coaches! Serena, Venus, and Tiger didn’t do it on their own!  

You should constantly be learning, and you need a great coach to keep you in that mindset.  

If you’d like to learn more about Brana Williams and her fresh approach to business with a side of adventure, you can find her in a few different places! First, listen to this episode of Building Your Empire with SophieZo. 

If you’re in South Carolina and need excellent legal advice, check out her family law firm at . For those of you outside of South Carolina, you can get more of Brana’s Crazy Girl Life coaching expertise at  


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