We live in a world where practically everyone is on social media. Your grandmother is tweeting right alongside the president, and everyone’s communicating faster than ever before. Since social media has become such a central focus in the lives of most modern customers, it only makes sense that businesses would want to start taking advantage of the benefits that social media managers have to offer, when it comes to sharing their voice with the world.

If you’re trying to spread brand awareness for your business, here are just three ways that your social media manager can boost your PR efforts by moving your strategy over to your favorite social media platform.

1.    A Bigger Platform Means Better Visibility

Social media is brimming with people looking to connect from all corners of the world. Whether you’re a visual business who would benefit from sharing images and videos on platforms like Pinterest and Instagram, or you’re a more B2B organization who might enjoy a blog posting strategy on LinkedIn, the possibilities are endless. Because you’ll have a larger audience on social media and more opportunities to access new networks through your followers, the potential traffic growth is practically endless.

2.    You’ll Learn More About Your Audience

Social media is a great way for companies to start listening to their target audience. The more you listen to what the people in your fan network have to say about your company, the better your chances are of gaining valuable insights into online behavior. Your social listening practices could mean that you end up humanizing your brand, leading to more loyalty among your followers. Additionally, the information you gather can be used to develop more effective communication for your marketing and PR strategies.

3.    Social Media is 24/7 PR

Finally, when you’re on social media, your PR campaign is running 24/7. That means that you can constantly stay on top of what’s happening in your community and respond to your followers in real time. Because you can answer any concerns your customers have immediately, you may be able to reduce your risk of falling victim to unexpected crises.

Social media has a powerful role to play in most PR efforts, and all you need to get started is the right social media manager. Click here to discover why you should hire a social media manager for your reputation management needs.