Change is all around us, the leaves are changing colors, the days are getting shorter, and we’re preparing for a big transition. It’s nature’s way of letting go of the old so she can prepare for the season of rebirth and renewal. And all of that gorgeous fall color reminds me how inspiring and beautiful… [Read More…]
Straight Talk About
Social Media Strategy
You’ve heard the old adage, “less is more”, right? Well, I’m here to tell you, that does NOT apply to social media! There are over 40 million businesses using social media to advertise, and plenty of them are doing the same thing you are. It’s not enough to have a great product or service, you’ve… [Read More…]
Making the Most of Your Metrics – Part 1
Analytic features are awesome- if you know how to use them. This week, we’re taking a deep dive into the murky waters of social media metrics! You’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your reach on 4 of the top… [Read More…]
Sharing Your Genius
(including my very own podcast!)
Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]
5 Ways to Spice Up Your Social Media
We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]
Using Hashtags on Facebook
Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]
Who’s Managing
Your Marketing Efforts?
If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting… [Read More…]
Is This The End
Of Influencer Culture?
Instagram influencers have been on a meteoric rise over the last few years. Companies have been fighting to cozy up to the latest social media darling in order to boost their reach and increase their followers. But as with any major trend, the backlash has begun. Influencers, once seen as the hip ambassadors to everything… [Read More…]
Who Is SophieZo Part 1
Who is SophieZo? You asked questions, she’s got answers! Check out the Q&A video and learn more about the lady behind the logo!
Ready To Up Your
Marketing Game?
Marketing can be a bit of a struggle for an online business owner. You’re tasked with finding the best way to increase your visibility and brand awareness and build an active, engaged following while sticking to your budget. Where do you even start? Don’t let the possibilities overwhelm you! This is where it really helps… [Read More…]