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SophieZo Virtually There For You

Sharing Your Genius
(including my very own podcast!)

October 9, 2020 by sophiezo Leave a Comment

Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]

Filed Under: business owner, digital marketing, Internet Marketing, Online Business, Podcast, Tips, Webinar

5 Ways to Spice Up Your Social Media

August 28, 2020 by sophiezo Leave a Comment

We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]

Filed Under: business strategy, digital marketing, Internet Marketing, Online Business, Social Media, Social Media Marketing

Using Hashtags on Facebook

July 24, 2020 by sophiezo Leave a Comment

Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]

Filed Under: business owner, business strategy, Facebook, Hashtags, Internet Marketing, Online Business Managment, Social Media, Social Media Marketing

Who’s Managing
Your Marketing Efforts?

November 15, 2019 by sophiezo 2 Comments

If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting… [Read More…]

Filed Under: business management, business strategy, digital marketing, Internet Marketing, Marketing

Is This The End
Of Influencer Culture?

July 26, 2019 by sophiezo Leave a Comment

Instagram influencers have been on a meteoric rise over the last few years. Companies have been fighting to cozy up to the latest social media darling in order to boost their reach and increase their followers. But as with any major trend, the backlash has begun. Influencers, once seen as the hip ambassadors to everything… [Read More…]

Filed Under: digital marketing, influencers, Internet Marketing, OBM, Online Business Managment, Social Media Marketing

Who Is SophieZo Part 1

July 12, 2019 by sophiezo Leave a Comment

Who is SophieZo? You asked questions, she’s got answers! Check out the Q&A video and learn more about the lady behind the logo!

Filed Under: business management, business strategy, Delegating, digital marketing, Email Marketing, Facebook, influencers, Internet Marketing, Marketing, OBM, Online Business Managment, Operations Management, Outsourcing

Ready To Up Your
Marketing Game?

April 26, 2019 by sophiezo Leave a Comment

Marketing can be a bit of a struggle for an online business owner. You’re tasked with finding the best way to increase your visibility and brand awareness and build an active, engaged following while sticking to your budget. Where do you even start? Don’t let the possibilities overwhelm you! This is where it really helps… [Read More…]

Filed Under: business management, Internet Marketing, OBM, Online Marketing, Social Media Marketing

How To Curate Content
For Social Media

March 8, 2019 by sophiezo Leave a Comment

Your social media profile needs a steady stream of fresh content to keep your followers engaged, but where can you find that much content? Creating it from scratch would be incredibly time consuming. Luckily, a significant portion of your content can be curated from multiple sources, including your own previous and ongoing publications and posts…. [Read More…]

Filed Under: Content, digital marketing, Internet Marketing, Social Media Management, Social Media Marketing

The Power Of Social
Media Influencers

March 1, 2019 by sophiezo Leave a Comment

Social media influencers have been in the news a lot lately. The release of competing Netflix and Hulu documentaries about the disastrous Fyre music festival showed the public the incredible amount of power social media influencers hold. If you’re unfamiliar with the documentaries or the Fyre Festival debacle itself, it can be summed up like… [Read More…]

Filed Under: influencers, Internet Marketing, Social Media, Social Media Marketing

Three Keys To Successful
Email Marketing

February 18, 2019 by sophiezo Leave a Comment

Email marketing campaigns are a tried and true method of converting prospective leads into customers and turning customers into repeat customers. Using email to its full potential requires you to send the right content to the right person at the right time. Take a look at the three types of emails that you should incorporate… [Read More…]

Filed Under: digital marketing, Email, Internet Marketing, Marketing

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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