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SophieZo Virtually There For You

Trends to Watch in 2021

December 18, 2020 by sophiezo Leave a Comment

2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Marketing, Marketing Strategy, Marketing Trends, New Year, Online Business, Social Media Marketing

10 Tired Marketing Trends

December 11, 2020 by sophiezo Leave a Comment

We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it! This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers… [Read More…]

Filed Under: business strategy, digital marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment

Making Your Marketing Merry

December 4, 2020 by sophiezo Leave a Comment

The holidays are here- is your marketing strategy ready?? The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue. Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing… [Read More…]

Filed Under: business strategy, digital marketing, Holiday, Marketing Strategy, Online Business

Sharing Your Genius
(including my very own podcast!)

October 9, 2020 by sophiezo Leave a Comment

Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]

Filed Under: business owner, digital marketing, Internet Marketing, Online Business, Podcast, Tips, Webinar

Top Social Media Management Tech

October 2, 2020 by sophiezo Leave a Comment

Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Social Media, Social Media Marketing, technology

Creating a Winning Webinar

September 18, 2020 by sophiezo Leave a Comment

What’s one thing you’d like to teach your customers? Do it with a webinar! Webinars are a fantastic way to teach a skill, demonstrate a technique, or share valuable information about a specific topic. They’re easy to create and they’re great for building a connection with your audience. Here’s an easy guide to creating an… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Online Business, Online Marketing, Webinar

5 Ways to Spice Up Your Social Media

August 28, 2020 by sophiezo Leave a Comment

We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]

Filed Under: business strategy, digital marketing, Internet Marketing, Online Business, Social Media, Social Media Marketing

Video vs Podcast

July 10, 2020 by sophiezo Leave a Comment

You’re always looking for new ways to create fresh content for your audience, and podcasts and videos are two great options. But which one is best for your business? They both have lots of points in their favor, so let’s look at the pros of each to get an idea of which one might better… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Online Business, Online Business Managment, Podcast, Video Marketing

Top Platforms for
Membership and Online Courses

June 12, 2020 by sophiezo Leave a Comment

Established business owners are looking for new opportunities to share their expertise and online courses and webinars have become more popular than ever. Offering an online course is an excellent way to share your years of experience while also boosting your revenue. There are many membership and online course platforms that make it incredibly simple… [Read More…]

Filed Under: business owner, business planning, digital marketing, Online Business, Websites

Top Marketing Tech

May 15, 2020 by sophiezo Leave a Comment

Marketing is a critical part of the ongoing success of your business. Whether you’re trying to bring in new customers, or keep your existing ones coming back, you’ll need a solid marketing strategy and top-notch skills. That can be tough on small businesses that don’t have a ton of extra time or a dedicated marketing… [Read More…]

Filed Under: business owner, digital marketing, Marketing, Online Business Managment, technology

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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