2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]
10 Tired Marketing Trends
We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it! This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers… [Read More…]
Making Your Marketing Merry
The holidays are here- is your marketing strategy ready?? The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue. Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing… [Read More…]
Sharing Your Genius
(including my very own podcast!)
Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]
Top Social Media Management Tech
Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]
Creating a Winning Webinar
What’s one thing you’d like to teach your customers? Do it with a webinar! Webinars are a fantastic way to teach a skill, demonstrate a technique, or share valuable information about a specific topic. They’re easy to create and they’re great for building a connection with your audience. Here’s an easy guide to creating an… [Read More…]
5 Ways to Spice Up Your Social Media
We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]
Video vs Podcast
You’re always looking for new ways to create fresh content for your audience, and podcasts and videos are two great options. But which one is best for your business? They both have lots of points in their favor, so let’s look at the pros of each to get an idea of which one might better… [Read More…]
Top Platforms for
Membership and Online Courses
Established business owners are looking for new opportunities to share their expertise and online courses and webinars have become more popular than ever. Offering an online course is an excellent way to share your years of experience while also boosting your revenue. There are many membership and online course platforms that make it incredibly simple… [Read More…]
Top Marketing Tech
Marketing is a critical part of the ongoing success of your business. Whether you’re trying to bring in new customers, or keep your existing ones coming back, you’ll need a solid marketing strategy and top-notch skills. That can be tough on small businesses that don’t have a ton of extra time or a dedicated marketing… [Read More…]