You’ve heard the old adage, “less is more”, right? Well, I’m here to tell you, that does NOT apply to social media! There are over 40 million businesses using social media to advertise, and plenty of them are doing the same thing you are. It’s not enough to have a great product or service, you’ve… [Read More…]
Straight Talk About
10 Social Media Apps
You NEED to Know! Part 2
Last week I shared the first 5 of 10 social media apps you NEED to know, and this week we’re concluding our series with the final 5! Whether your brand is serious or fun-loving, local or worldwide, you’ll discover the perfect fit for your target audience in this list. Let’s start with one for brands… [Read More…]
Which Platforms are Right for You?
As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience make-up, the features and functions they offer,… [Read More…]
Lights, Camera, Video Strategy!
Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies. Let’s look at some of the top reasons to add video to your marketing strategy: The average consumer watches… [Read More…]
Trends to Watch in 2021
2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]
10 Tired Marketing Trends
We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it! This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers… [Read More…]
Making Your Marketing Merry
The holidays are here- is your marketing strategy ready?? The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue. Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing… [Read More…]
Sharing Your Genius
(including my very own podcast!)
Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]
Top Social Media Management Tech
Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]
Creating a Winning Webinar
What’s one thing you’d like to teach your customers? Do it with a webinar! Webinars are a fantastic way to teach a skill, demonstrate a technique, or share valuable information about a specific topic. They’re easy to create and they’re great for building a connection with your audience. Here’s an easy guide to creating an… [Read More…]