Marketing is a critical part of the ongoing success of your business. Whether you’re trying to bring in new customers, or keep your existing ones coming back, you’ll need a solid marketing strategy and top-notch skills. That can be tough on small businesses that don’t have a ton of extra time or a dedicated marketing… [Read More…]
Who’s Managing
Your Marketing Efforts?
If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting… [Read More…]
Top 5 Tips For
Growing Your Business
As an online business owner, you face a unique challenge when you’re ready to expand your business. You don’t have the option of slapping a big “SALE!” banner on your storefront, or putting one of those inflatable, wavy-arm guys in your parking lot. You have to find creative ways to draw customers into your… [Read More…]
What Is SEO and Why Do I Need It?
You’ve probably heard the acronym “SEO” a lot lately, but do you really understand what it is or what it can do for your business? Let’s start with the basics. SEO stands for Search Engine Optimization, and businesses use SEO strategy to optimize their web content to improve search engine result ranking and increase the… [Read More…]
Make Marketing A Team Effort
Marketing is one of the biggest challenges online business owners face. Since you don’t have a brick and mortar storefront, online marketing is the lifeline of your company. It’s easy to get overwhelmed by all the different advertising options available to you! When you find yourself struggling to create a lead magnet or baffled by… [Read More…]
Is This The End
Of Influencer Culture?
Instagram influencers have been on a meteoric rise over the last few years. Companies have been fighting to cozy up to the latest social media darling in order to boost their reach and increase their followers. But as with any major trend, the backlash has begun. Influencers, once seen as the hip ambassadors to everything… [Read More…]
Who Is SophieZo Part 1
Who is SophieZo? You asked questions, she’s got answers! Check out the Q&A video and learn more about the lady behind the logo!
How To Make Your Video
Stand Out From The Crowd
Video content is ruling social media. Over 100 million hours of video are viewed on Facebook every single day, and brands that use video marketing grow revenue 49% faster than those that don’t. Obviously, videos are a powerful marketing tool that can’t be overlooked, but how do you make yours stand out in a vast… [Read More…]
How To Curate Content
For Social Media
Your social media profile needs a steady stream of fresh content to keep your followers engaged, but where can you find that much content? Creating it from scratch would be incredibly time consuming. Luckily, a significant portion of your content can be curated from multiple sources, including your own previous and ongoing publications and posts…. [Read More…]
Three Keys To Successful
Email Marketing
Email marketing campaigns are a tried and true method of converting prospective leads into customers and turning customers into repeat customers. Using email to its full potential requires you to send the right content to the right person at the right time. Take a look at the three types of emails that you should incorporate… [Read More…]