The numbers are in. This year’s Black Friday sales were some of the biggest in history, and 65% of purchases came from online shopping. We’ve known for a while that the world is growing more digital by the day, and the sharp increase in online spending sends a clear message – get online or get… [Read More…]
Online Business Is for
Top 5 Tips For
Growing Your Business
As an online business owner, you face a unique challenge when you’re ready to expand your business. You don’t have the option of slapping a big “SALE!” banner on your storefront, or putting one of those inflatable, wavy-arm guys in your parking lot. You have to find creative ways to draw customers into your… [Read More…]
What Is SEO and Why Do I Need It?
You’ve probably heard the acronym “SEO” a lot lately, but do you really understand what it is or what it can do for your business? Let’s start with the basics. SEO stands for Search Engine Optimization, and businesses use SEO strategy to optimize their web content to improve search engine result ranking and increase the… [Read More…]
Make Marketing A Team Effort
Marketing is one of the biggest challenges online business owners face. Since you don’t have a brick and mortar storefront, online marketing is the lifeline of your company. It’s easy to get overwhelmed by all the different advertising options available to you! When you find yourself struggling to create a lead magnet or baffled by… [Read More…]
How To Make Your Video
Stand Out From The Crowd
Video content is ruling social media. Over 100 million hours of video are viewed on Facebook every single day, and brands that use video marketing grow revenue 49% faster than those that don’t. Obviously, videos are a powerful marketing tool that can’t be overlooked, but how do you make yours stand out in a vast… [Read More…]
10 Tips To Keep
Your Blog Fresh
Your blog is an important part of your brand. It helps build a connection between you and your readers, and it allows you to share helpful tips and useful information with them. But that doesn’t mean that writing regular blog posts is always easy! Churning out well-written content week after week is tough. Sometimes you… [Read More…]
Ready To Up Your
Marketing Game?
Marketing can be a bit of a struggle for an online business owner. You’re tasked with finding the best way to increase your visibility and brand awareness and build an active, engaged following while sticking to your budget. Where do you even start? Don’t let the possibilities overwhelm you! This is where it really helps… [Read More…]
Online Business Managers Direct
Your Marketing Performance
Creating a new marketing campaign is a lot like putting on a play. Lots of elements have to come together perfectly to put your product or service on stage for all the world to see. And just like a play, a marketing campaign needs a good director to keep things running smoothly. Look at all… [Read More…]
How To Use Facebook
Analytics: The Beginner’s Guide
Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you’re not making the most of your marketing budget. Fortunately, you don’t have to guess at the right social media marketing strategies for your company…. [Read More…]
Does Organic Social
Media Still Matter?
At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are… [Read More…]