Social media marketing offers vast exposure to a variety of target audiences. That makes it a perfect choice for building your brand recognition!

But there are some tips to keep in mind when using social media marketing to build your brand:

There are many social media platforms to choose from. Your business and your target audience will determine which one is best for you. While your instinct might be to think bigger is better, that’s not always the case. When you’re just starting your social media marketing campaign, you need to determine which platform your target audience uses the most. It’s better to build a strong, loyal following on one or two platforms than have a so-so following across all of them. As you build and strengthen your follower base, you can expand your social media marketing campaign to other platforms.

You want your followers to be able to find you across social media platforms, so it’s important to make your brand easily identifiable. Use the same handle across all platforms if possible, or at least keep them very similar. And you should always use the same profile picture across the board, so your followers can find your brand at a glance! You can change some things like banners or headlines to best suit each platform, but your profile picture should never change.

Consistency is key when it comes to building your brand recognition, so it’s important to decide on a posting schedule and stick to it. You want to post often enough that you stay very visible to your audience, but not so often that you inundate their news feed. Decide on a realistic schedule that will allow you to regularly post fresh, interesting content (at least a few times a week), and follow it.

You want to make sure you’re presenting new and engaging content to your audience. Nobody wants to see the same thing over and over! But you also want to vary the type of content you post. You need a good mix of brand, sell and share posts.

If you’re constantly trying to sell your product or service, you’ll lose followers. Some of your posts should give interesting information about your brand. Others should share helpful or interesting information about your industry in general that doesn’t necessarily link to your specific product. This builds trust with your followers and helps them see your brand in a positive light.

The most important thing you can do to build your brand recognition is to create a loyal customer base, and that is achieved through audience engagement. Let your followers know that you value their opinions by posting questions. Question posts get far more activity and responses than standard posts. Contests are also a great way to find new followers. Everyone likes to win free products or services, and you can increase your exposure by offering an additional contest entry for every share.

It’s always good to encourage your followers to share your posts, but you want to show them that you’re interested in them as well! Strengthen your customer relationships and encourage active dialogue by liking and responding to comments and retweeting compliments and shout-outs.

As you build your customer relationships and follower base, your brand recognition will grow. Learn more about how a social media manager can help with social media marketing to build your brand recognition.