Blog

Social Media Marketing
from Start to Finish
Sophie Zollmann
October 19, 2018

Lots of research and planning goes into the preparation of a successful social media marketing campaign. Luckily, social media managers are well-trained in social media marketing strategy and have the necessary skills to see your campaign through from start to finish! Take a look at the steps a social media manager takes on the path to meeting marketing goals.

Step 1: Do Your Research

A good social media manager knows how to find and interpret all the important social media data. They know what social media platforms your target audience is using, when they’re using them, and what they want to see. Social media managers follow industry trends closely and incorporate them into a marketing message that resonates with your followers. They use these analytics to determine which social media channels will be the best base to begin building your social media marketing campaign.

Step 2: Create Your Content

Once the best platforms have been chosen, social media managers begin the task of creating and curating content that will appeal to your target audience. Social media managers have excellent copywriting and design skills that allow them to create captivating stories and eye-catching graphics. They also stay current on news and events and constantly find ways to incorporate interesting tie-ins that will capture your audience’s attention.

Step 3: Opening the Lines of Communication

Now that your company has excellent content to share, it’s time for your social media manager to focus on building and strengthening your online community. A social media manager acts as a facilitator between your business and your followers. They’ll spend lots of time answering questions about your brand, product or industry, responding to comments, resolving issues, and promoting an active and engaging dialogue with your customers.

Step 4: Analyzing and Adjusting

Once your social media marketing campaign is up and running, your social media manager begins analyzing the results. A social media manager is constantly monitoring your company’s social media performance and measuring it against your goals. They are trained to interpret the performance data across all social media channels, and they have a multitude of strategies to adjust and improve your marketing campaign to ensure success!

Learn more about how a social media manager can help you build a winning social media marketing campaign!

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