If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting it. The most important part of your business – the very lifeblood of your company – is marketing. If you can’t reach your customers and draw them in, it won’t matter how great your products and websites are, you still won’t succeed.

There are so many facets of a successful marketing plan. You need an attention-getting message and you must choose the best channels to distribute it. Marketing is also about creating and nurturing relationships with customers to build a loyal and lasting following. Plus, successful marketing requires you to be a metrics expert to determine whether or not your efforts are working. It’s a lot to take on, and the most successful businesses count on experts to helm their marketing campaigns. Here are the top 4 reasons you should consider adding a marketing expert to your team:

1. Marketing Is the Key to Growth and Expansion

Your business should always be focusing on the future, making plans for growth, and setting bigger and better goals. A marketing expert can help you achieve them. They know how to use demographics and customer profiles to create the type of messages your customers want to see. They’ll put their knowledge to work crafting campaigns that will appeal to current customers and draw in a whole host of new ones.

 2. Marketing Methods Change Quickly

Just a few years ago no one would have thought of Instagram as a valuable marketing tool. Now you wouldn’t dream of launching a social media strategy without it! Marketing trends change CONSTANTLY, and in order to be competitive, you have to keep up. Who has time for that? Your marketing expert!

 3. Marketing Has to Get Attention

Social media ads won’t do you much good if potential customers scroll right past them. You want to get their attention and get them excited about your business! A marketing expert uses sales funnels, promotions, and exclusive offers to get your customers hyped-up about your brand. Marketing experts don’t settle for customers being willing to buy your product, they want customers clamoring for it!

4. Marketing Is All About Metrics

How do you know if your marketing efforts are paying off? One word – metrics. A marketing expert can use your metrics to decide where and when to post your content. They’ll use metrics to determine what type of content gets the best response, and when you should recalibrate for maximum impact. A marketing expert doubles as a metrics expert who will constantly evaluate and refine your marketing plan until it’s perfect.

Don’t take chances on the most critical part of your business. Book a call today to discover how the experts at SophieZo can take your marketing efforts to the next level.