Social media is a business tool like no other. The sense of community and the instant connection with your audience is invaluable when you’re building your brand loyalty.
The problem with social media is that every other business is using it to reach their customers as well. That’s a LOT of competition for audience attention!
Because your customers’ newsfeeds are inundated with new posts all day long, anything you post has a pretty short shelf life. It varies by platform, but you generally have less than an hour before your post is buried at the bottom of the newsfeed heap.
That’s why it is so important to save your social media posts for the times that they’re most likely to catch your audience’s eye. When you post at the optimal time, your web traffic, engagement, and social shares increase dramatically.
But when, exactly, is the optimal time to post?
A huge study was conducted involving the top social media research companies, and they managed to pinpoint the best times and days for businesses to post on various social media platforms. How cool is that?!
Facebook: There are 3 times a day that you are most likely to catch your audience’s attention. Posts also get more engagement Thursday-Sunday.
- 9-10 am
- 12-1 pm
- 4-5 pm
Instagram: Instagram has similar time frames, but you’ll get more views on Friday than any other day.
Twitter: Twitter has the biggest windows of posting opportunity. It’s also the platform where you can post the most often. You should stick to 1 or 2 posts a day on other platforms, but feel free to post as many times as you want on Twitter. You’ll get the most attention on Saturdays and Sundays.
LinkedIn: LinkedIn is strictly business, so it makes sense that people would be checking in on their lunch break, but not so much during leisure time. Save your LinkedIn posts for mid-week because Wednesday is the most active day.
When you post is almost as important as what you post. Just because you can post 2 or 3 times a day doesn’t necessarily mean you should. Avoid spamming your audience with pointless content that has no value. The basic rule of thumb is to post as often as you have engaging, entertaining, or useful content to share.
The team at SophieZo can help you with all your social media content creation and scheduling. Book a call today!