Your social media profile needs a steady stream of fresh content to keep your followers engaged, but where can you find that much content? Creating it from scratch would be incredibly time consuming. Luckily, a significant portion of your content can be curated from multiple sources, including your own previous and ongoing publications and posts…. [Read More…]
How To Curate Content
Using Social Media To Fix An Outdated Brand
Brands, just like anything else in this world, can quickly become outdated and irrelevant when they’re not frequently assessed and updated. After all, the business world is constantly changing, with new technologies, and new methods designed to make it easier for organizations to connect with their customers. The good news is that if your brand… [Read More…]
Social Media Marketing And Content Go Hand In Hand
In the world of digital marketing, content marketing and social media marketing work perfectly together. There are about 2 billion social media users around the world today, and quality content can help to make the social media world more effective. Unfortunately, a lot of brands simply don’t know how to connect their social media solutions… [Read More…]
Using Insights to Get the Most from Your Facebook Page
Facebook Insights can represent a very powerful tool for people with an interest in tracking user interaction throughout their social media fan page on Facebook. Any admin on your page can visit Facebook insights, and this tool can allow you to track the number of active users associated with your brand, so that you might… [Read More…]
How to Create Killer Newsletters
Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Connect with Your Clients
Everybody loves to give their opinion. Everybody loves a good listener. And if you want to build relationships with your clients, it’s vital to take some time to ask! Give your clients the happy glow that comes from feeling heard. One powerful way to do this is to send a survey. Requesting input on several… [Read More…]
No Faux Pas
Isn’t it great when your clients can jump on your website, get the info they need, sign up for the programs or services you’re offering, and go? It saves everyone so much time to manage your business online. But what do you do if your website has links that are broken? What if your online… [Read More…]
What’s an Editorial Calendar?
When you are planning your marketing and communications to your clients, keeping your thumb on all the pieces can get difficult. And I’m sure we all know the panic of realizing you still have to write your newsletter the night before it’s supposed to go out! But there’s a simple and easy way to keep… [Read More…]
Let Your VA Save Your Bacon!
Isn’t it a great feeling when the blog posts, newsletters, emails, and social media posts you send out into the world generate lots of response from your community? It sure is – because you know you are connecting in a meaningful way with the people who are the heart of your business. But what happens… [Read More…]