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SophieZo Virtually There For You

The Power of Positive Marketing

November 27, 2020 by sophiezo Leave a Comment

Marketing is all about creating a positive connection with your customers. There are several marketing strategies that help you encourage and inspire your audience.

When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:

  • Boosting their confidence
  • Offering inspiration
  • Giving them a sense of hope

You can boost your customers’ confidence by reminding them how great they are at what they do. Sure, you can help them be even better, but they’re already amazing!

Inspiration can come in many forms, from sharing your favorite quotes, to spotlighting your clients’ incredible success stories. Find the things that drive your ambition and make you want to be your best and share it with your audience.

Offering a sense of hope is one of the most effective ways to bond with your audience. You want to show them that you understand the problems they face, and you have a solution! If your brand can solve their problems and make their lives easier and better, you’ll have the customer loyalty you’re seeking.

To learn more about how to strengthen your bond with your customers through positive marketing, tune in to this week’s episode of Building Your Empire with SophieZo! Find us at https://www.buzzsprout.com/1204202/6525121

Filed Under: business owner, business strategy, Marketing, Marketing Strategy, Online Business, Podcast, Positivity

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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