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SophieZo Virtually There For You

Lights, Camera, Video Strategy!

January 22, 2021 by sophiezo Leave a Comment

Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies. Let’s look at some of the top reasons to add video to your marketing strategy: The average consumer watches… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Marketing, Marketing Strategy, Online Business, Video Marketing

Reuse, Recycle, Repurpose

January 15, 2021 by sophiezo Leave a Comment

Content is king, but creating it takes LOTS of time! Rather than reinventing the wheel day after day, let’s look at new ways to reuse your existing content. Not only will it save you time and money, it will give you the chance to try new avenues with content that’s already proven to be a… [Read More…]

Filed Under: business owner, business strategy, Content, Marketing, Marketing Strategy, Online Business

Improving Your Web Traffic

January 8, 2021 by sophiezo Leave a Comment

Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors! Let’s start by sprucing up your website! Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your website makes? If it’s not giving the welcome… [Read More…]

Filed Under: business owner, business strategy, Marketing Strategy, Online Business, Web Traffic

Trends to Watch in 2021

December 18, 2020 by sophiezo Leave a Comment

2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Marketing, Marketing Strategy, Marketing Trends, New Year, Online Business, Social Media Marketing

10 Tired Marketing Trends

December 11, 2020 by sophiezo Leave a Comment

We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it! This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers… [Read More…]

Filed Under: business strategy, digital marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment

Making Your Marketing Merry

December 4, 2020 by sophiezo Leave a Comment

The holidays are here- is your marketing strategy ready?? The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue. Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing… [Read More…]

Filed Under: business strategy, digital marketing, Holiday, Marketing Strategy, Online Business

The Power of Positive Marketing

November 27, 2020 by sophiezo Leave a Comment

Marketing is all about creating a positive connection with your customers. There are several marketing strategies that help you encourage and inspire your audience. When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:… [Read More…]

Filed Under: business owner, business strategy, Marketing, Marketing Strategy, Online Business, Podcast, Positivity

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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