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SophieZo Virtually There For You

Making Your Marketing Merry

December 4, 2020 by sophiezo Leave a Comment

The holidays are here- is your marketing strategy ready??

The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue.

Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing the holiday flair gives you countless opportunities to connect with your customers. Create those warm, fuzzy feelings by:

  • Creating holiday-themed content
  • Adding more behind-the-scenes fun via video, selfies, or fun tutorials
  • Sharing traditions that you love and giving your customers an opportunity to do the same

The holidays are also the perfect time to show your gratitude to your customers, and there are several easy-but heartfelt ways that you can say thank you.

  • Holiday cards
  • Small gifts for top clients
  • Personal email

Finally, let’s talk SALES! There are so many ways to bring in the holiday bucks and make the celebration last all the way into the new year!

  • Giveaways- everyone loves a free gift during the holidays
  • Bundles- create package deals of services and offers to give your customers the most bang for their buck
  • Limited time offers- create a special discount that’s only available for a short time- creating a sense of urgency helps those deals fly off the shelves!

For more awesome holiday marketing tips, check out Building Your Empire with SophieZo at https://www.buzzsprout.com/1204202/6630223

Filed Under: business strategy, digital marketing, Holiday, Marketing Strategy, Online Business

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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