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SophieZo Virtually There For You

10 Tired Marketing Trends

December 11, 2020 by sophiezo Leave a Comment

We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it!

This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers the valuable content they deserve!

Here are the 10 tired trends you should leave behind:

1. Pop-up ads

They’re completely annoying, they don’t help your conversion rates, and they slow down your website performance!

2. Generic stock images

Your audiences want to see REAL- personalized images or videos resonate far more with users than a basic, boring stock photo.

3. Avoiding the camera

Don’t let stage fright get in the way of producing awesome, relatable content. It’s not nearly as hard as you might think, and the more you do it, the easier it gets.

4. Choosing quantity over quality

Content is king, but If you’re churning out content left and right just to have something to post, you’re actually hurting your brand’s image.

5. Forgetting about your existing customers

New leads are great, but retaining loyal customers matters just as much, if not more, than attracting new ones!

6. Relying on an outdated website

If you haven’t updated your website in the last year, it’s time to do some virtual housekeeping!

7. Letting your sales process fall behind

2020 brought a huge increase in online businesses. With so much competition, your sales process needs to be efficient, easy, and lightning-fast.

8. Wasting money on non-targeted marketing

2021 is the year to fine-tune your targeting strategy to get higher click throughs and better conversion rates.

9. Thinking SEO doesn’t matter

Your customers can’t buy from you if they can’t find your website. Concentrate on optimizing your website and creating the content that improves your SEO ranking and drives more leads to your brand.

10. Throwing ideas at the wall

You’re wasting time, you’re wasting money, you’re losing sales. This is the year that you are going to have a clear, defined, well-researched marketing strategy!

To learn more about which marketing trends to ditch in 2021 tune in Building Your Empire with SophieZo!

Filed Under: business strategy, digital marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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