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SophieZo Virtually There For You

Improving Your Web Traffic

January 8, 2021 by sophiezo Leave a Comment

Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors!

Let’s start by sprucing up your website!

  • Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your website makes? If it’s not giving the welcome you want, it’s time for an upgrade.
  • Consider redesigning your font, colors and graphics to better reflect your brand’s image.
  • Comb your content for dead links that slow down your site or outdated info that needs to be refreshed.
  • Add internal links to direct your visitors to your top content like your blog or your services page.

Once you’ve upgraded your site, it’s time to focus on increasing your traffic!

  • Evaluate your keyword strategy- make a list of keywords for your business and check out the keywords your competition is using, as well. Go back and add clear and accurate title tags to content and images as needed and repeat this step often! Keyword algorithms change frequently, so you’ll need to stay on top of yours and revise them regularly.
  • Update your best content and give it a second run- you can add new stats and links or repackage it into something completely new!
  • Boost your visibility by finding ways to introduce your brand to a whole new audience. Collaborate with colleagues to guest blog, take part in panel discussions or appear on their podcast.

To get more ideas on improving your website, creating top-notch content, and bringing in more visitors than ever before, check out this week’s episode of Building Your Empire with SophieZo!

Filed Under: business owner, business strategy, Marketing Strategy, Online Business, Web Traffic

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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