Making the Decision with Melanie Benson
Sophie Zollmann
February 4, 2022

I’ve been following Melanie Benson’s incredible success on social media for 12 years, so it was such a treat to have her stop by the podcast to share her secret to reaching 7-figures and beyond.

Melanie is the host of the Amplify Your Success podcast, and she has been teaching entrepreneurs how to build a business around their expertise for over 20 years. As an authority amplifier and revenue strategist, she knows how to help business owners leverage their superpowers to become highly paid authorities.

Melanie says that reaching 7-figures success begins with one thing – making the decision.

Lots of business owners WANT to reach 7-figures, but they spend too much time chasing every bright, shiny new idea rather than investing in the things that will get them to their goals.

Instead of trying every strategy under the sun and hoping it will work, Melanie advises entrepreneurs to narrow their focus, and commit to doing what it takes to make the leap to the next level.

She shared some great tips for business owners who have made the decision to take their business to new heights:

  • It’s not enough to just express interest in reaching big goals. You’ve got to commit to going after what you want – even when it’s uncomfortable or scary.

  • Invest in the things that will advance your business today AND for years to come, like working with a high-end coach, hiring the right team, or taking the steps to become highly visible.

  • Sticking with the strategies that got you to your current level won’t move you forward. When you set a bigger goal, you must create new strategies to get there.

  • Know who you are and what problems you solve and stick with it! Don’t try to be everything to everybody. Build your authority in your area of expertise.

  • When you’re investing in yourself or your business, there’s one question you should ask, “Will this move me towards my goal?” If the answer is yes, you know you’re making a smart decision.

To hear more of Melanie Benson’s amazing advice, check out this episode of Building your Empire with SophieZo. Then head over to to download her free 7 Step Plan to Get Booked, Get Leads, and Get 5 Figure Clients!


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