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Your Story is Your Content!
Sophie Zollmann
July 15, 2022

Anthony Perl is the director of CommTogether, an Australian-based communications and marketing agency, and he’s a leading expert on creating branding, websites, content, and marketing that takes your business to the next level.

He believes that to truly grow your business, you have to engage people – and that begins with telling your story.

Anthony says that all too often, business owners lose their connection to their customers. They get to a certain level in their business and begin to forget who they’re serving, and what their audience actually wants and needs.

His solution? Get back to basics.

When you share your expertise, experience and understanding through storytelling, you connect with your audience on an authentic level, and that makes you far more engaging. Your audience feels like they’re seeing the “real” you, and they’re eager to learn more.

So, where should you start?

Anthony recommends going with the king of content – video.

When you record a video, you’re sharing your authentic voice. No script, just an honest, natural response that tells potential customers who you are and what you’re about.

The other awesome benefit of sharing your stories through video is that it gives you a TON of additional content applications.

“The great thing about video is that you can deconstruct it and reconstruct it. Once you’ve got a video, you’ve got audio, you’ve got a transcript – and those 2 things alone give you maximum flexibility to do a whole lot of other things with it.”

Anthony knows what he’s talking about – his clients can pull a full YEAR’S worth of content from a single 90-minute recording session!

It sounds impossible, but it’s true!! Anthony can create approximately 21 videos from one recording session. From those videos, clients can extract enough content to post 2-3 times a week on social media, and pull additional content for blogs, websites, newsletters, presentations, pull-out quotes, podcasts, animations and more.

A whole year of content created in an hour and a half?? Sign me up!!

Check out this episode of Building Your Empire with SophieZo to hear more of Anthony Perl’s expert advice, then visit him at https://www.commtogether.com.au/better-biz/ to learn more!

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