Your brand strategy is the foundation for your marketing success.
Without a great brand strategy and brand positioning, your marketing efforts are going to be ineffective and inefficient. People won’t know who you are, and they won’t recognize you in the crowd of competition flooding social media and the online business world.
You also can’t rely on brand strategies that you developed in the past. Your business is constantly changing and evolving, and strategies from just a few years ago are most likely outdated and in need of a refresh!
You need a brand strategy that is efficient and effective to help you grow and scale your business, and sell your products and services, so here are 6 branding strategy tips that will help you get your business in front of the right people at the right time:
- Analyze Your Target Audience
You can’t develop an effective brand strategy unless you know EXACTLY who you are serving. You need to know who they are, what they need, and how your services or products can solve the problems they’re facing. You should be very clear on the benefits your business can provide and the ways your company enhances your customers’ lives BEFORE you launch your next marketing campaign.
- Know What You’re Bringing to the Table
What makes your business different and better than all the rest? That’s your unique value proposition (UVP) and it’s an important part of your overall brand strategy. Your marketing content should highlight the features that set you apart from your competition and make you stand out from the crowd.
- Define Your Core Message
What do you want the world to know about your business? You need to create a brand message that aligns with your mission, your values, and your UVP, and that’s not always an easy task! Your overall brand message speaks to who you are, what you do, who you serve, and what you sell, AND it has to resonate with your ideal client and make them curious, so they want to know more, get to know you and like and trust you so that they’re ready to come on board and purchase from you.
- Assess Your Current Brand Strategy
Do you have a brand strategy? Do you know your current market share and brand equity? How can you shift your current brand strategy to support your ongoing growth and sustainability? You’ve got to keep growing, changing, and leveling up your strategy as you climb that success ladder!
- Create Consistency
Your marketing materials should be consistent with your brand identity and easily recognizable on all marketing channels. That means you need a consistent look and voice for all your content including logos, taglines, colors, fonts, and images.
- Build Brand Guidelines
Every member of your team should be on the same page about how to represent your brand, and that includes strategic partners, joint venture partners, and anyone who helps you present your brand to the world. You need a crystal-clear brand guideline document that allows everyone who works with your brand to be able to share and market your message consistently within those brand guidelines.
If you’d like more information on creating a brand strategy that puts your business on top, check out this episode of Building Your Empire with SophieZo.