Rebranding your business is a major decision. There are lots of changes to undergo, and countless decisions to be made, but they don’t have to be overwhelming. When you have a step-by-step plan that takes you from start to finish, you’re free to focus your attention on the exciting, creative part of your brand update…. [Read More…]
Let Go to Grow – Part 4
Your business is constantly evolving, and sometimes your branding can’t keep up. I’ve shared lots of tips on updating and refreshing, but today, we’re going to talk about what to do when a few tweaks aren’t enough. Today we’re going to talk about making BIG changes and letting go of worrying about what people might… [Read More…]
Letting Go to Grow – Part 3
Growth is so important, in all areas of our lives. We always want to keep moving forward, becoming more comfortable in our own skin, getting better at what we do and being who we are. But a part of that constant evolution is outgrowing past versions of ourselves. You’re not the same person you were… [Read More…]
Let Go to Grow – Part 2
We’ve all had times where we feel like we could be doing more with our businesses or earning more, but instead of creating a plan to make it happen, we talk ourselves out of it. There are 3 little lies we tell ourselves that hold us back: I don’t have time I can’t afford it… [Read More…]
Let Go to Grow – Part 1
Change is all around us, the leaves are changing colors, the days are getting shorter, and we’re preparing for a big transition. It’s nature’s way of letting go of the old so she can prepare for the season of rebirth and renewal. And all of that gorgeous fall color reminds me how inspiring and beautiful… [Read More…]
You’ve Got Personality!
Let’s talk about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design. If you haven’t spent a lot of time thinking… [Read More…]
Cultivating Your Brand Identity
Anyone can own a business, but in the world of online commerce, you’ve got to have a brand. Producing a great product or offering an outstanding service isn’t enough to distinguish you from the millions of other entrepreneurs doing the exact same thing. If you want to stand out from your competition and make a… [Read More…]