Marketing is one of the biggest challenges online business owners face. Since you don’t have a brick and mortar storefront, online marketing is the lifeline of your company. It’s easy to get overwhelmed by all the different advertising options available to you! When you find yourself struggling to create a lead magnet or baffled by the ins and outs of social media marketing, it helps to have savvy marketing experts on your team. Here are the people that can help you envision winning strategies and create eye-catching campaigns:

• OBM: You know you can depend on your online business manager to keep the day-to-day running smoothly, but they can be invaluable when it’s time to plan your next marketing campaign. A good OBM is ready to help strategize your marketing plan and prepare for its launch. OBMs have the research skills to determine the best ways to reach your target audience and craft a message that will get their attention. You’ll have the support you need to get your next great idea off the ground!
• SMM: Your business depends on the power of social media, so you’ll definitely want a social media manager on your team. Social media marketing has incredible reach. It can be the key to drawing in new customers and building relationships, trust, and loyalty with current ones. But implementing and maintaining an active social media marketing campaign demands a great deal of your time. With an SMM on your team, you’ll be confident that advertising campaigns, new product launches, promotions, and giveaways will go off without a hitch. You can spend your valuable time planning the next big step for your business because your SMM has got your marketing covered.
• SEO Expert: Visibility is critical for online businesses – your customers need to be able to find you quickly and easily. You need a search engine optimization expert on your team to lead customers directly to your (virtual) door! An SEO expert ensures that your business is one of the first ones prospective clients see when they search your keywords. SEO experts know exactly how to make sure your company is front and center so you can build your business with every search engine query.

Choosing the right marketing strategy for your business can be confusing, but not if you’ve got the right people on your side. Book a call today to learn how the plug and play marketing team at SophieZo can maximize your marketing efforts while freeing up your valuable time and creativity.