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The Key Commandments Of
Social Media Strategy
Sophie Zollmann
February 9, 2018

When it comes to social media strategy, one of the best ways you can invest in the success of your business is by hiring a social media manager. Working with a social media manager helps you to establish trust with your target audience, by using a proven method of scheduled communications across various platforms.

Here, we’ll take a look at the commandments that social media managers stick to when determining your social media strategy.

1. Build Trust

Today, customers don’t want to work with any brand – they want to buy from businesses that they know they can trust. People look for recommendations through social media, and help customers to learn more about the organizations they like, so that it’s easier to develop trust.

2. Look For Consumer Insights

On social media, you can do a lot more than just post messages for your audience to read. If you know how to make the most of a social media manager, you can also listen to the conversations that are happening around your business and brand. Looking at consumer insights can be a powerful tool for your business.

3. Be Consistent

Social media marketing success is all about sticking to a well-planned strategy. It’s important for companies to know what they want to achieve, so that social media managers can help them reach the goals that are right for them.

4. Offer Value

While it’s important to make the most out of social media conversations when it comes to generating traffic and potential leads. It’s also crucial for companies to recognize that customers don’t want to be exposed to constant advertisements. You need to be able to offer value and intrigue in your posts if you want to keep your followers.

5. Learn From Your Posts

Finally, social media managers know how to make the most of metrics and feedback to figure out which of your strategies are effective, and which might need to be changed for the benefit of your business.

Want to know more about why you should hire a social media manager? Click here!

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