Today’s millennials are constantly being overwhelmed with marketing content. As more companies emerge in the marketplace than ever before, your average consumer is frequently being swamped by new messages on social media, blog posts, and countless videos.
Since millennials make up the largest living generation (more than 25% of the population), it’s crucial to make sure that your social media marketing plan takes their needs and preferences into account. When creating a strategy with your social media manager, make sure you keep these three important guidelines in mind.
1. Keep Content Timely
Millennials are highly sensitive to the timeliness of content. Since they’re constantly checking social media through their phones, it’s important to make sure that you react to current events in your industry in a timely way if you want to appear “on trend”. Make sure that you have a plan in place that allows you to react to new updates in your marketplace as quickly as possible.
2. Let Your Audience Speak
Millennials are a very skeptical group of people, which is why they’re more likely to be aware of when they’re being marketed to. Native social media content and non-traditional content often works better for millennials than blatant advertising, but you could up the ante with user-generated content too. User-generated content allows your customers to tell their own stories and helps you to improve the authenticity that’s necessary for the voice of your brand.
3. Make Content Useful
Finally, when it comes to improving your social media strategy and marketing to millennials, remember that the content you produce should be both useful, and easy to engage with. Your fans won’t share your content for you if they don’t consider it to be entertaining or valuable. Even brands from industries that might be considered boring will still need to come up with unique social strategies to grab the attention of their audience.
If you’re struggling with your social media strategy and marketing to the right customers, the best thing you can do is invest in the help of a social media manager. Click here to discover why you should consider hiring your own social media manager.