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SophieZo Virtually There For You

Social Media Marketing In The Age Of Customer Experience

June 29, 2018 by sophiezo Leave a Comment

As the online marketplace becomes increasingly crowded, the only real way for your business to set itself apart from the crowd is with an unforgettable customer experience. Today’s consumers are looking for brands that they can trust to deliver exceptional service and support 24/7. Perhaps the easiest way to show your clients that you’re there for them is to set up a social media campaign with the help of your social media manager.

Using Social Media To Satisfy Customers

Now that more consumers than ever before are turning to social media when they need assistance from brands, social media managers address the landscape with a “customer service” mindset. While your expert is on hand to help you portray the right personality online with entertaining updates and useful posts, they also make sure that you’re ready to respond appropriately to customer inquiries.

Being able to respond quickly to complaints, questions and even praise is essential in the modern marketplace. After all – everyone can see what your fans are saying about you on Facebook and Twitter. The best way to avoid earning a bad reputation is to make sure that you’re always part of the conversation.

A social media manager knows that your social presence is the ultimate representation of your brand online. That’s why everything they do and say when interacting with customers is designed to give your business the identity it deserves.

Creating A Better Customer Experience

Remember, a social media expert isn’t just there to make you look good online. While they’re a fantastic resource for reputation management – they can also be the first step in your customer service strategy too. A social media manager can listen to the concerns that people have when dealing with your business, and provide you with insights that you use to improve the efficacy of your customer service team.

Click here to find out more about why you should hire a social media manager.

Filed Under: digital marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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