Today, when customers are considering trying a new product or service for the first time, they start by going online and reading as many reviews as possible. After all, what better way to learn about the benefits of something than to read up on the opinions of other customers?
Word-of-mouth marketing is one of the most powerful forms of advertising available today. Not only does it have an astronomical return on investment to offer, but it instantly improves the reputation and credibility of your brand. Happy customers are far more believable to new prospects than any marketing campaign or ad copy.
Why Social Media Is Great For Word-Of-Mouth Marketing
Social media is a naturally effective platform for word-of-mouth marketing because it’s where your customers already go to talk about the experiences they have with brands. If your clients think your new product is amazing, or they want to complain about it on social media, they’re sure to end up on Facebook or Twitter referencing your company.
The question is, how can you create a strategy for word-of-mouth marketing on social media that benefits your company?
Start With Authentic Relationships
People are more likely to say nice things about your company if they feel a connection with you. On social media, you can build connections with your audience through regular conversations, valuable content, and great service. If your relationship-building strategies are particularly effective, you might find that your customers turn into advocates for your company and start referring new business your way.
Give Them Something Good To Talk About
If you want to generate a positive buzz around your brand online, then make sure that you give your customers something good to talk about. This might mean launching an exciting new competition or campaign on your social channels. On the other hand, it could be as simple as giving your customers exceptional customer service when they reach out to you for help.
Manage Your Reputation
Finally, make sure that you know how to maintain a positive reputation for your company. Whenever someone talks about your brand – whether it’s positive or negative, make sure you respond quickly and professionally.
A social media manager can help to give you the tools you need for a powerful word-of-mouth marketing strategy. Click here to find out why you should hire a social media manager today.