Blog

How To Know If You
Post On Social Media Too Often
Sophie Zollmann
September 7, 2018


These days, we all know how important it can be to have a social media presence.

Businesses active on social media have an additional avenue through which they can market their products and services. At the same time, having a social profile also allows you to build stronger relationships with your target audience – turning leads into customers, and customers into brand advocates.

The question is, how often is too often to be posting on social media?

  • Look At Your Content Calendar
  • Take a look at your content calendar for a moment. Is it absolutely packed full of posts? Do you never have time to think because you’re always putting together new social media ideas, or discussing strategies with your social media marketing manager? If your Twitter page features about fifty updates a day, then it may be time to take a step back.
    There’s no one-size-fits-all strategy for the right amount of times to post on social media. However, some experts suggest:

    • Facebook – 2 posts per day max
    • Twitter – 3 tweets per day or more
    • Pinterest – 5 pins per day or more
    • LinkedIn – 1 post per day
    • Instagram -1.5 post per day

    Speak to your social media expert to find out whether following those schedules is right for your brand.

  • Remember To Take Your Audience Into Account
  • Though you can always start with the rules of thumb mentioned above and test your way to the best social media strategy – it’s worth remembering that you should always listen to your audience if you want to get the right results. Your customers will tell you how often they want to hear from you with their engagement rates, likes, shares and even decisions to stop following your brand.

    If you’re struggling to decide how often you should post, consider hosting a poll where you can ask people for their opinion on the best frequency for your business.

    Alternatively, for the best support with your social campaigns, click here to find out why you should hire a social media manager.

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