Facebook is currently the most popular and lucrative social media platform for today’s businesses. While there are plenty of other platforms you can consider when you’re growing your online presence, Facebook can give you access to the broadest spread of potential customers. 68% of the adults that use the internet today also use Facebook.

If you’re wondering why you should start investing in Facebook ads for your organization, then you’ve come to the right place. Here, we’ll look at just four of the biggest benefits of Facebook advertising.

1. Refined Targeting

One of the best things about Facebook ads is that they allow you to adjust your marketing strategy so that you’re only targeting the people most likely to buy from your business. This means that you can avoid spending any of your marketing budget on people who just won’t be interested in your brand. With Facebook targeting, you can narrow your audience down by location, behaviors, demographic, and even “lookalike audiences.” The less you spend on audiences that aren’t attracted to your offering, the more you can invest in marketing with real ROI.

2. A Large Mobile Audience

These days, it’s more important than ever for companies to make sure that they’re generating as much mobile traffic as possible. After all, people around the world use smartphones every day for work and pleasure. Facebook has a massive impact in the mobile world, as there are applications for people using almost any mobile device. Facebook has around 1.74 billion users accessing their mobile app each day.

3. Great Analytics

When it comes to making sure that your social media marketing strategies work, there are few things more critical than analytics. Facebook provides plenty of opportunities to analyze your audience and the way that they respond to your advertising. All you need to do is review the reports generated in your Ad Manager each campaign you run.

4. Better Brand Awareness

Today’s Facebook users check their news feed regularly, which means that you have a lot of opportunities to expose people to your ads. With a social media manager to help you craft the right social strategy, you’ll have an unlimited chance to build brand awareness and strengthen your business.

Want more help making the most of Facebook ads? Click here to find out how a social media manager can help you boost your ad campaigns.