Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads. In fact, there are so many that we can’t even cover them all in one post! We’re going to start with Facebook because it’s the most popular and widely used… [Read More…]
Which Platforms are Right for You?
As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience make-up, the features and functions they offer,… [Read More…]
Join the Club!
What’s the fastest growing trend in social media marketing? Private groups! Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note. The ability to expand your brand organically on Facebook has declined significantly, and many brands have taken a hit when it comes to online engagement…. [Read More…]
Using Hashtags on Facebook
Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]
Who Is SophieZo Part 1
Who is SophieZo? You asked questions, she’s got answers! Check out the Q&A video and learn more about the lady behind the logo!
Facebook Ads Are
Social Media Rock Stars
Where would The Rolling Stones be without Mick Jagger? Could U2 be a success without Bono? Can you imagine Aerosmith without Steven Tyler? Every band needs a star-a bold, unique frontman that piques an audiences’ interest and makes a band stand out. Your social media marketing campaign needs its own rock star as well, something… [Read More…]
Which Platform Is
Best For Your Brand?
With so many social media platforms available, how do you choose the best ones for your brand? Each one has great features, but not every platform is a good fit for every product. We’ll take a look at the most popular platforms and what makes them a good fit for your brand. Facebook All the… [Read More…]
3 Rules for Facebook Ads
Facebook ads provide an amazing opportunity to send a carefully crafted message directly to your target audience- as long as you do it right. There are three rules to follow if you want to use social media marketing to its full potential. Choose Your Words Carefully Your headline is your hook, and it needs to… [Read More…]
4 Simple Benefits Of Facebook Ads
Facebook is currently the most popular and lucrative social media platform for today’s businesses. While there are plenty of other platforms you can consider when you’re growing your online presence, Facebook can give you access to the broadest spread of potential customers. 68% of the adults that use the internet today also use Facebook. If… [Read More…]
4 Must-Know Tips For Using Facebook Ads On A Tight Budget
No matter what kind of business you run, or what size that business is, any company can take advantage of Facebook advertising with the right strategy. With a business account on Facebook, you already have one of the most significant tools you need for creating brand awareness and boosting your potential revenue stream. The question… [Read More…]