With over 800 million active users, Instagram gives you unlimited opportunities to reach your target audience. Not only does Instagram have millions of loyal followers, most of them check the app multiple times a day. That’s a lot of opportunities to connect, so you’ll want to make sure you’re posting the kind of content that gets your followers’ attention!
There are several types of posts that will make your brand stand out:
- Behind the Scenes:
- Employee and Customer Posts:
- Educational Posts:
- Inspirational Posts:
The most common types of posts you’ll see on Instagram are images. To make yours stand out from the crowd, you’ll need to use professional-quality images. Whether they’re original photos from your organization or images from Shutterstock, make sure that they are high resolution and relate clearly to your brand. And don’t post too many product photos. You want to make sales, but you have to vary your posts to keep your followers interested.
You should also vary the types of photos you post. Use a mix of single-image posts, collages and carousel-type photos to keep things fresh and exciting.
Posting behind-the-scenes photos lets your followers get a peek at the real-life side of your brand. This is also the perfect place to share short videos of your production process. It’s always fascinating to see how our favorite products get made, and you can show off your employees and their hard work!
Speaking of employees, reposting their brand-related Instagram posts is an awesome attention-getter! It allows your followers to get to know all the people that make your company a success. Plus, your employees will post facets of your brand and your creative process that your followers won’t have seen, and that will keep them interested.
Let your customers help you create your content as well! Ask them to submit photos or videos of themselves using your products and share away!
This is another area where videos will work really well. You can give product demonstrations or show your followers new uses for your products. Whether you use images or videos, you should post helpful tips or interesting facts about both your brand and your industry as a whole.
This is probably the easiest type of content to post on Instagram. There are more inspirational memes available than you can count. The key is to find a quote or idea that really resonates with your brand’s image. Choose a quote or philosophy that is meaningful to you personally, and that you think is worthy of sharing. Your followers will be inspired by the things that inspire you!
If you regularly post a mix of all different types of content on Instagram, your followers will enjoy and look forward to your posts. You’ll build your brand loyalty every time they log in!
Learn more tips for using Instagram in your social media marketing campaigns!