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SophieZo Virtually There For You

6 Tips For Newsletter Content

February 22, 2019 by sophiezo Leave a Comment

Email newsletters are great for staying connected with your customers, but making sure your publication stands out from dozens of other emails in their inbox can be challenging. Valuable content is the key to making sure your newsletter doesn’t wind up in the trash. Here are six tips for creating engaging content that will get your customers’ attention.

    1. Personal Touch

Including an introduction or personal note in your newsletter allows you to build an emotional connection with your customers.  Introducing your readers to the person behind the brand encourages trust and loyalty. Don’t forget to include a headshot and a bio in your newsletter so your clients can put a face with the name!

    2. Problem Solving

Articles that solve problems or give helpful tips should be a regular feature in your newsletter. You want to educate your customers as well as forge a lasting connection and giving them valuable tips and advice is the best way to do it.

    3. Upcoming Appearances

Give your customers a chance to see you in person! Newsletters are perfect for sharing upcoming events, appearances, and speaking engagements.

    4. Testimonials

Share the wonderful things your customers are saying about your brand! Positive product reviews and customer testimonials can be a regular feature of your newsletters. They might be just the push that converts a potential customer to a paying customer!

    5. Special Offers

What could be more valuable to your customers than a discount or special offer? If you include these regularly in your newsletter, your clients will always be excited to see the next issue appear in their inbox.

    6. Social Media

You want to connect with your customers wherever you can, so make sure you include links to all of your social media platforms.

 

To learn more about creating compelling newsletters, book a call today.

Filed Under: Email, Email Marketing, Newsletter, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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