Small businesses are awesome, but they do face one inherent problem- not a lot of manpower- or womanpower! Small teams often have far more tasks than time, and when you’re spending much of the business day attending to repetitive tasks, it diminishes your overall productivity and stalls your company’s ability to move forward. In order… [Read More…]
6 Tips For Newsletter Content
Email newsletters are great for staying connected with your customers, but making sure your publication stands out from dozens of other emails in their inbox can be challenging. Valuable content is the key to making sure your newsletter doesn’t wind up in the trash. Here are six tips for creating engaging content that will get… [Read More…]
Three Keys To Successful
Email Marketing
Email marketing campaigns are a tried and true method of converting prospective leads into customers and turning customers into repeat customers. Using email to its full potential requires you to send the right content to the right person at the right time. Take a look at the three types of emails that you should incorporate… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Avoid Email Quicksand
When you open your email, do you feel like you’re getting sucked down into a time-wasting pit you can barely escape? If so, check out my simple tips on staying out of the quicksand. When you streamline how you use it, you will definitely save time so you can focus on what really matters –… [Read More…]