We’ve spent the last couple of weeks talking about two important parts of your marketing strategy- newsletters and blogs. We’ve gone over why you need them, and how to make them great, so this week I’m going to be sharing some of the top tools you can use to produce really awesome, professional looking blogs… [Read More…]
The Best Blog and
How to Nail Your Newsletter
When you think about relationship building tools a lot of things come to mind- social media, webinars, podcasts, and more. In today’s digital world, we have countless ways to connect with our customers, but that doesn’t mean we should overlook the old standbys… One of the best ways to reach out to your customers is… [Read More…]
6 Tips For Newsletter Content
Email newsletters are great for staying connected with your customers, but making sure your publication stands out from dozens of other emails in their inbox can be challenging. Valuable content is the key to making sure your newsletter doesn’t wind up in the trash. Here are six tips for creating engaging content that will get… [Read More…]
How to Create Killer Newsletters
Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]
Why Your Business Needs A Newsletter
When people give you their email address, that’s a clear sign that they want to know more about your business. They want useful, timely information that is relevant to their needs. And generally, they also want sneak previews, early access, and even discounts to the product or service you provide. Give Them What They Want!… [Read More…]
What’s an Editorial Calendar?
When you are planning your marketing and communications to your clients, keeping your thumb on all the pieces can get difficult. And I’m sure we all know the panic of realizing you still have to write your newsletter the night before it’s supposed to go out! But there’s a simple and easy way to keep… [Read More…]
Let Your VA Save Your Bacon!
Isn’t it a great feeling when the blog posts, newsletters, emails, and social media posts you send out into the world generate lots of response from your community? It sure is – because you know you are connecting in a meaningful way with the people who are the heart of your business. But what happens… [Read More…]
Get Your Creative Juices Flowing!
Trying to think of an enticing way to hook people into your newsletter? Having a tough time coming up with dynamic email marketing copy? Frustrated by feelings that your writing is a bit… well… boring? Never fear, it’s not hard to write crisp, clear copy that moves your clients to respond! I have some secrets… [Read More…]
Does Your Contact List Need A Refresh?
There is never a bad time to update your contact list, and maintaining contact with your clients is vital to the health of your business. Whether you keep your contacts’ information in a database, an email program or an old-school paper Rolodex, this is the kind of not-so-thrilling task that often gets pushed to the… [Read More…]
Need Help With Your Newsletter?
Regular contact with your email list is crucial to your business success. A weekly newsletter can be a lot to do on your own. If you need help creating and sending your newsletter on a regular basis, ask a Virtual Assistant for help. She can create, test and send your newsletter for you. Contact me… [Read More…]